Fix inconsistent naming between serde and non-serde functions

[VictorKoenders]

Fixes #654

[codecov]

Codecov Report

Attention: 3 lines in your changes are missing coverage. Please review.

Comparison is base (08556ca) 56.85% compared to head (e7db579) 56.90%.

Additional details and impacted files

@@            Coverage Diff             @@
##            trunk     #671      +/-   ##
==========================================
+ Coverage   56.85%   56.90%   +0.04%     
==========================================
  Files          51       51              
  Lines        4306     4304       -2     
==========================================
+ Hits         2448     2449       +1     
+ Misses       1858     1855       -3     

Files	Coverage Δ
src/error.rs	0.00% <ø> (ø)
src/features/serde/de_owned.rs	76.61% <100.00%> (ø)
src/features/serde/mod.rs	30.43% <ø> (ø)
src/lib.rs	16.81% <ø> (+0.03%)	⬆️
tests/serde.rs	98.18% <100.00%> (+0.03%)	⬆️
src/features/impl_alloc.rs	62.05% <50.00%> (+0.12%)	⬆️
src/features/serde/de_borrowed.rs	21.35% <85.71%> (+0.74%)	⬆️
src/features/serde/ser.rs	76.72% <80.00%> (ø)

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