Merge pull request #55 from HospitalRun/marketing-seminar

adjustment #1 in messaging

Gemfile.lock

@@ -83,7 +83,7 @@ GEM
       gemoji (~> 2.0)
       html-pipeline (~> 2.2)
       jekyll (>= 3.0)
-    json (1.8.3)
+    json (2.1.0)
     kramdown (1.10.0)
     liquid (3.0.6)
     listen (3.0.6)

_includes/home/hero.html

@@ -1,7 +1,7 @@
 <div class="home-hero">
   <div class="wrapper">
 
-    <h1 class="hero-heading">Free, open source software for<br> developing world hospitals.</h1>
+    <h1 class="hero-heading">Free, easy-to-use software for<br> developing world hospitals.</h1>
 
     <div class="cta-row">
       <a href="/tryit" class="cta primary">Try HospitalRun</a>

_includes/home/product-summary.html

@@ -8,9 +8,9 @@ <h2 class="summary-heading">HospitalRun is an offline-first <a target="_blank" h
       <div class="feature-row">
         <div class="feature-item">
           <h3 class="feature-heading">For the Developing World</h3>
-          <p class="description">HospitalRun is built to provide the most modern hospital information system possible to the least resourced environments through <a href="http://github.com/hospitalrun">open source</a>.</p>
+          <p class="description">HospitalRun is built to provide the most modern hospital information system possible to the least resourced environments. <a href="/blog/2016/06/why-hospitalrun">Read why</a>.</p>
         </div>
-        
+
         <div class="feature-item">
           <h3 class="feature-heading">Offline Enabled</h3>
           <p class="description">HospitalRun is designed to allow records to be carried to remote clinics. It works <a target="_blank" href="http://pouchdb.com/">when there is no Internet</a>, and <a target="_blank" href="http://couchdb.apache.org/">syncs when there is</a>.</p>
@@ -20,27 +20,27 @@ <h3 class="feature-heading">Offline Enabled</h3>
       <div class="feature-row">
 
         <div class="feature-item">
-          <h3 class="feature-heading">Intuitive Interface</h3>
-          <p class="description">HospitalRun is focused on great user experience for clinicians, admins, and even <a href="https://github.com/HospitalRun/hospitalrun-frontend/blob/master/README.md" target="_blank">contributors</a>.</p>
+          <h3 class="feature-heading">Intuitive</h3>
+          <p class="description">HospitalRun is focused on great user experiences for clinicians, admins, and even <a href="https://github.com/HospitalRun/hospitalrun-frontend/blob/master/README.md" target="_blank">contributors</a>.</p>
         </div>
 
         <div class="feature-item">
           <h3 class="feature-heading">Saving Time</h3>
           <p class="description">HospitalRun features are optimized for the one resource we can't make more of: people's time.</p>
         </div>
-        
+
       </div>
-      
+
       <div class="feature-row">
 
         <div class="feature-item">
-          <h3 class="feature-heading">More than a Download</h3>
-          <p class="description">HospitalRun is more than a free piece of software. We're building an <a href="/img/HospitalRun_deployment.jpeg" target="_blank">open source service</a> focused on the needs of the developing world.</p>
+          <h3 class="feature-heading">Open Source</h3>
+          <p class="description">The project encourages microindustry around the deployment of the system, but  <a href="https://github.com/HospitalRun/hospitalrun-frontend/blob/master/LICENSE" target="_blank">the code is free and open source</a> and always will be.</p>
         </div>
 
         <div class="feature-item">
           <h3 class="feature-heading">A Platform for Partnering</h3>
-          <p class="description">HospitalRun wants to bring people from the NGO, government, and technology sectors together to solve a world-changing problem.</p>
+          <p class="description">We want the project to bring people from the NGO, government, and technology sectors together to solve a world-changing problem.</p>
         </div>
       </div>