Predicting Purchase Behavior with AI

Table of Contents

I.) Phase 1

Phase 1 of this project aims to familiarize with the data, create base models incorporating all features in the dataset, conduct feature importance on the variables impacting purchases, eliminate unimpactful features, and explore additional research questions for Phase 2.

Phase 1 Project Files

• Phase 1 Notebook Folder:
  • Phase_1_ReadMe
  • Phase_1_ipynb
  • Phase 1 Images

II.) Phase 2

Phase 2 is the crux of the project and focuses on predicting customer purchase behavior using machine learning models with an emphasis on feature importance; offering marketers a framework to integrate AI-driven decision-making into their operations.

Phase 2 Project Files

• Phase 2 Notebook Folder:
  • Phase 2 ReadMe
  • Phase_2_ipynb
  • Phase 2 Images

In addition to the files above, dataset and presentation files also reside in the Phase 2 folder

Dataset Files

• Predicting Customer Purchase Behavior Dataset
• oring_df Dataframe

Presentation Files

• Presentation in PDF form
• Presentation in Google Powerpoint form