Media planning optimizer using CVXPY, modeling real-world advertising constraints and maximizing audience reach under budget.

Comprehensive performance marketing optimization strategies covering modern paid advertising, ROI maximization, and campaign optimization methodologies. Maximize marketing performance and profitability.

Based on the result data of an ad campaign experiment (randomly split the customers into control and experiemnt group), determine in the future what types of customers should be sent promotions to optimize the profit from ad

Media planning optimizer using CVXPY, modeling real-world advertising constraints and maximizing audience reach under budget.

Predicting email ad click-through using interpretable ML and counterfactual simulations to uncover behavioral drivers and optimise targeting strategies.