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Customer Segmentation using Factor Analysis and K-means clustering of C-SAT survey data using SAS

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segmentation

Customer Segmentation using Factor Analysis, K-means clustering and linear discriminant analysis of C-SAT survey data using SAS. The code is provided in the appendix and the file code_segmentation.sas

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Customer Segmentation using Factor Analysis and K-means clustering of C-SAT survey data using SAS

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