diff --git a/src/re_unicode.rs b/src/re_unicode.rs
index d90be4fb1c..d952461d51 100644
--- a/src/re_unicode.rs
+++ b/src/re_unicode.rs
@@ -73,6 +73,12 @@ impl<'t> Match<'t> {
     }
 }
 
+impl<'t> From<Match<'t>> for &'t str {
+    fn from(m: Match<'t>) -> &'t str {
+        m.as_str()
+    }
+}
+
 /// A compiled regular expression for matching Unicode strings.
 ///
 /// It is represented as either a sequence of bytecode instructions (dynamic)
diff --git a/tests/api_str.rs b/tests/api_str.rs
index 5bdca8426a..410bd9036a 100644
--- a/tests/api_str.rs
+++ b/tests/api_str.rs
@@ -20,3 +20,12 @@ fn empty_match_unicode_captures_iter() {
                        .collect();
     assert_eq!(vec![(0, 0), (3, 3), (4, 4), (7, 7), (8, 8)], ms);
 }
+
+#[test]
+fn match_as_str() {
+    let re = regex!(r"fo+");
+    let caps = re.captures("barfoobar").unwrap();
+    assert_eq!(caps.get(0).map(|m| m.as_str()), Some("foo"));
+    assert_eq!(caps.get(0).map(From::from), Some("foo"));
+    assert_eq!(caps.get(0).map(Into::into), Some("foo"));
+}