diff --git a/src/v0/destinations/pinterest_tag/utils.js b/src/v0/destinations/pinterest_tag/utils.js
index 28ad27183c..7156b71af4 100644
--- a/src/v0/destinations/pinterest_tag/utils.js
+++ b/src/v0/destinations/pinterest_tag/utils.js
@@ -6,6 +6,7 @@ const {
   isDefinedAndNotNull,
   isDefined,
   getHashFromArrayWithDuplicate,
+  removeUndefinedAndNullValues
 } = require('../../util');
 const { InstrumentationError } = require('../../util/errorTypes');
 const { COMMON_CONFIGS, CUSTOM_CONFIGS } = require('./config');
@@ -286,7 +287,9 @@ const postProcessEcomFields = (message, mandatoryPayload) => {
     const { products, quantity } = properties;
     products.forEach((product) => {
       const prodParams = setIdPriceQuantity(product, message);
-      contentIds.push(prodParams.contentId);
+      if(prodParams.contentId) {
+        contentIds.push(prodParams.contentId);
+      }
       contentArray.push(prodParams.content);
       if (!product.quantity) {
         quantityInconsistent = true;
@@ -307,7 +310,9 @@ const postProcessEcomFields = (message, mandatoryPayload) => {
     quantity are taken into consideration
     */
     const prodParams = setIdPriceQuantity(properties, message);
-    contentIds.push(prodParams.contentId);
+    if(prodParams.contentId) {
+      contentIds.push(prodParams.contentId);
+    }
     contentArray.push(prodParams.content);
     totalQuantity = properties.quantity ? totalQuantity + properties.quantity : totalQuantity;
   }
@@ -320,13 +325,13 @@ const postProcessEcomFields = (message, mandatoryPayload) => {
   }
   customPayload = {
     ...customPayload,
-    content_ids: contentIds,
+    content_ids: contentIds.length > 0 ? contentIds : null,
     contents: contentArray,
   };
 
   return {
     ...mandatoryPayload,
-    custom_data: { ...customPayload },
+    custom_data: { ...removeUndefinedAndNullValues(customPayload)},
   };
 };
 
diff --git a/test/__tests__/data/pinterest_tag_input.json b/test/__tests__/data/pinterest_tag_input.json
index c6d88306b5..f84391ef55 100644
--- a/test/__tests__/data/pinterest_tag_input.json
+++ b/test/__tests__/data/pinterest_tag_input.json
@@ -1727,6 +1727,89 @@
         "Enabled": true,
         "Transformations": []
     }
+},
+{
+  "message": {
+    "type": "track",
+    "event": "custom event",
+    "channel": "web",
+    "sentAt": "2020-08-14T05:30:30.118Z",
+    "context": {
+      "source": "test",
+      "userAgent": "chrome",
+      "traits": {
+        "anonymousId": "50be5c78-6c3f-4b60-be84-97805a316fb1",
+        "email": "abc@gmail.com",
+        "phone": "+1234589947",
+        "ge": "male",
+        "db": "19950715",
+        "lastname": "Ganguly",
+        "firstName": "Shrouti",
+        "address": {
+          "city": "Kolkata",
+          "state": "WB",
+          "zip": "700114",
+          "country": "IN"
+        }
+      },
+      "device": {
+        "advertisingId": "abc123"
+      },
+      "library": {
+        "name": "rudder-sdk-ruby-sync",
+        "version": "1.0.6"
+      }
+    },
+    "messageId": "7208bbb6-2c4e-45bb-bf5b-ad426f3593e9",
+    "timestamp": "2020-08-14T05:30:30.118Z",
+    "properties": {
+      "tax": 2,
+      "total": 27.5,
+      "coupon": "hasbros",
+      "revenue": 48,
+      "currency": "USD",
+      "discount": 2.5,
+      "order_id": "50314b8e9bcf000000000000",
+      "requestIP": "123.0.0.0",
+      "shipping": 3,
+      "subtotal": 22.5,
+      "affiliation": "Google Store",
+      "checkout_id": "fksdjfsdjfisjf9sdfjsd9f"
+    },
+    "anonymousId": "50be5c78-6c3f-4b60-be84-97805a316fb1",
+    "integrations": {
+      "All": true
+    }
+  },
+  "destination": {
+    "ID": "1pYpzzvcn7AQ2W9GGIAZSsN6Mfq",
+    "Name": "PINTEREST_TAG",
+    "Config": {
+      "tagId": "123456789",
+      "advertiserId": "123456",
+      "appId": "429047995",
+      "sendingUnHashedData": true,
+      "enableDeduplication": true,
+      "deduplicationKey": "messageId",
+      "enhancedMatch": true,
+      "customProperties": [
+        {
+          "properties": "presentclass"
+        },
+        {
+          "properties": "presentgrade"
+        }
+      ],
+      "eventsMapping": [
+        {
+          "from": "ABC Searched",
+          "to": "Watch Video"
+        }
+      ]
+    },
+    "Enabled": true,
+    "Transformations": []
+  }
 }
 ]
 
diff --git a/test/__tests__/data/pinterest_tag_output.json b/test/__tests__/data/pinterest_tag_output.json
index 5ceaebba96..2d8badf24f 100644
--- a/test/__tests__/data/pinterest_tag_output.json
+++ b/test/__tests__/data/pinterest_tag_output.json
@@ -853,5 +853,73 @@
       },
       "files": {}
     }
+  ],
+  [
+    {
+      "version": "1",
+      "type": "REST",
+      "method": "POST",
+      "endpoint": "https://ct.pinterest.com/events/v3",
+      "headers": {
+        "Content-Type": "application/json"
+      },
+      "params": {},
+      "body": {
+        "JSON": {
+          "event_name": "custom event",
+          "event_time": 1597383030,
+          "action_source": "web",
+          "event_id": "7208bbb6-2c4e-45bb-bf5b-ad426f3593e9",
+          "app_id": "429047995",
+          "advertiser_id": "123456",
+          "user_data": {
+            "em": [
+              "48ddb93f0b30c475423fe177832912c5bcdce3cc72872f8051627967ef278e08"
+            ],
+            "ph": [
+              "d164bbe036663cb5c96835e9ccc6501e9a521127ea62f6359744928ba932413b"
+            ],
+            "ln": [
+              "bdfdee6414a89d72bfbf5ee90b1f85924467bae1e3980d83c2cd348dc31d5819"
+            ],
+            "fn": [
+              "ee5db3fe0253b651aca3676692e0c59b25909304f5c51d223a02a215d104144b"
+            ],
+            "ct": [
+              "6689106ca7922c30b2fd2c175c85bc7fc2d52cc4941bdd7bb622c6cdc6284a85"
+            ],
+            "st": [
+              "3b45022ab36728cdae12e709e945bba267c50ee8a91e6e4388539a8e03a3fdcd"
+            ],
+            "zp": [
+              "1a4292e00780e18d00e76fde9850aee5344e939ba593333cd5e4b4aa2cd33b0c"
+            ],
+            "country": [
+              "582967534d0f909d196b97f9e6921342777aea87b46fa52df165389db1fb8ccf"
+            ],
+            "hashed_maids": [
+              "6ca13d52ca70c883e0f0bb101e425a89e8624de51db2d2392593af6a84118090"
+            ],
+            "client_user_agent": "chrome"
+          },
+          "custom_data": {
+            "currency": "USD",
+            "value": 27.5,
+            "order_id": "50314b8e9bcf000000000000",
+            "num_items": 0,
+            "contents": [
+              {
+                "quantity": 1,
+                "item_price": "undefined"
+              }
+            ]
+          }
+        },
+        "JSON_ARRAY": {},
+        "XML": {},
+        "FORM": {}
+      },
+      "files": {}
+    }
   ]
 ]