diff --git a/leapp/models/fields/__init__.py b/leapp/models/fields/__init__.py
index b11559ebe..622b9eee7 100644
--- a/leapp/models/fields/__init__.py
+++ b/leapp/models/fields/__init__.py
@@ -1,3 +1,4 @@
+import base64
 import copy
 import datetime
 import json
@@ -239,6 +240,33 @@ def _model_type(self):
         return six.string_types + (six.binary_type,)
 
 
+class Blob(BuiltinField):
+    """
+    Blob field
+    """
+    @property
+    def _model_type(self):
+        # NOTE(ivasilev) Both string_types and binary_types are necessary here to pass value checks on
+        # serialization/deserialization. Serialized JSON-friendly model will have a string type field (the base64
+        # ascii string) while deserialized model will have a binary type field.
+        return six.string_types + (six.binary_type,)
+
+    def _convert_to_model(self, value, name):
+        self._validate_model_value(value=value, name=name)
+        if value is None:
+            return None
+
+        return base64.b64decode(value)
+
+    def _convert_from_model(self, value, name):
+        self._validate_model_value(value=value, name=name)
+        if value is None:
+            return None
+
+        # NOTE(ivasilev) b64 encoding is always ascii, thus ascii decoding to get a string
+        return base64.b64encode(value).decode('ascii')
+
+
 class DateTime(BuiltinField):
     """
     DateTime field to handle datetime objects which are converted to the ISO format and parsed back from there
diff --git a/packaging/leapp.spec b/packaging/leapp.spec
index f6af9dcb3..a22f19f29 100644
--- a/packaging/leapp.spec
+++ b/packaging/leapp.spec
@@ -13,7 +13,7 @@
 # This is kind of help for more flexible development of leapp repository,
 # so people do not have to wait for new official release of leapp to ensure
 # it is installed/used the compatible one.
-%global framework_version 3.0
+%global framework_version 3.1
 
 # IMPORTANT: everytime the requirements are changed, increment number by one
 # - same for Provides in deps subpackage
diff --git a/tests/scripts/test_serialization.py b/tests/scripts/test_serialization.py
index d5d2fd853..c61f2dadc 100644
--- a/tests/scripts/test_serialization.py
+++ b/tests/scripts/test_serialization.py
@@ -41,6 +41,12 @@ class WithNestedListModel(Model):
     items = fields.List(fields.Model(BasicModel))
 
 
+class WithBlobModel(Model):
+    topic = ModelTestTopic
+    message = fields.Blob()
+    can_be_empty = fields.Nullable(fields.Blob())
+
+
 class AllFieldTypesModel(Model):
     topic = ModelTestTopic
     float_field = fields.Float(default=3.14)
@@ -74,6 +80,12 @@ def test_basic_model():
     assert m.message == m2.message
 
 
+def test_bytestring_model():
+    m = WithBlobModel(message=b'\xf3\xcf\xcf\xc2\xdd\xc5\xce\xc9\xc5')
+    m2 = WithBlobModel.create(m.dump())
+    assert m.message == m2.message
+
+
 def test_string_list_model():
     m = WithStringListModel(messages=['Some message'])
     m2 = WithStringListModel.create(m.dump())