diff --git a/src/helm/env.d/prod/values.desk.yaml.gotmpl b/src/helm/env.d/prod/values.desk.yaml.gotmpl
index 2b2ccb619..ce82c602a 100644
--- a/src/helm/env.d/prod/values.desk.yaml.gotmpl
+++ b/src/helm/env.d/prod/values.desk.yaml.gotmpl
@@ -1,7 +1,7 @@
 image:
   repository: lasuite/people-backend
   pullPolicy: Always
-  tag: "v0.1.0"
+  tag: "v0.1.0-coming-soon"
 
 backend:
   migrateJobAnnotations:
@@ -96,7 +96,7 @@ frontend:
   image:
     repository: lasuite/people-frontend
     pullPolicy: Always
-    tag: "v0.1.0"
+    tag: "v0.1.0-coming-soon"
 
 ingress:
   enabled: true