diff --git a/build/Makefile b/build/Makefile
index 0fcc5e9c84..c5d1575be6 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -24,7 +24,7 @@
 #
 
 # base version target. This is usually the next release.
-base_version = 0.8.0
+base_version = 0.9.0
 
 # agones image release registry
 release_registry = gcr.io/agones-images
@@ -195,6 +195,7 @@ push-chart: $(ensure-build-image) build-chart
 		"gsutil copy gs://$(GCP_BUCKET_CHARTS)/index.yaml ./install/helm/bin/index.yaml || /bin/true && \
 		helm repo index --merge ./install/helm/bin/index.yaml ./install/helm/bin && \
 		cat ./install/helm/bin/index.yaml && ls ./install/helm/bin/ && \
+		cp ./install/helm/bin/index.yaml ./install/helm/bin/index-$(VERSION).yaml && \
 		gsutil copy ./install/helm/bin/*.* gs://$(GCP_BUCKET_CHARTS)/"
 
 # push a specific release useful to push previous missing release
@@ -464,17 +465,27 @@ do-release:
 	-rm -rf $(agones_path)/release
 	mkdir $(agones_path)/release
 	docker run --rm $(common_mounts) -w $(mount_path)/sdks/cpp $(build_tag) make clean
-	$(MAKE) build VERSION=$(RELEASE_VERSION) REGISTRY=$(release_registry) FULL_BUILD=1
+	$(MAKE) build-sdks build-agones-sdk-binary VERSION=$(RELEASE_VERSION) REGISTRY=$(release_registry) FULL_BUILD=1
 	cp $(agones_path)/cmd/sdk-server/bin/agonessdk-server-$(RELEASE_VERSION).zip $(agones_path)/release
 	cp $(agones_path)/sdks/cpp/bin/agonessdk-$(RELEASE_VERSION)-runtime-linux-arch_64.tar.gz $(agones_path)/release
 	cp $(agones_path)/sdks/cpp/bin/agonessdk-$(RELEASE_VERSION)-dev-linux-arch_64.tar.gz $(agones_path)/release
 	cp $(agones_path)/sdks/cpp/bin/agonessdk-$(RELEASE_VERSION)-src.zip $(agones_path)/release
 	cd $(agones_path) &&  zip -r ./release/agones-install-$(RELEASE_VERSION).zip ./README.md ./install ./LICENSE
-	$(MAKE) push-chart
-	$(MAKE) gcloud-auth-docker push REGISTRY=$(release_registry) VERSION=$(RELEASE_VERSION)
+
+	# retag the current master commit images with the release tag.
+	$(MAKE) do-relase-tag-images RELEASE_VERSION=$(RELEASE_VERSION)
+
+	$(MAKE) push-chart VERSION=$(RELEASE_VERSION)
 	git push -u upstream release-$(RELEASE_VERSION)
+
 	@echo "Now go make the $(RELEASE_VERSION) release on Github!"
 
+do-relase-tag-images: RELEASE_VERSION ?= $(base_version)
+do-relase-tag-images:
+	docker run --rm $(common_mounts) $(build_tag) gcloud container images add-tag $(release_registry)/agones-controller:$(VERSION) $(release_registry)/agones-controller:$(RELEASE_VERSION) --quiet
+	docker run --rm $(common_mounts) $(build_tag) gcloud container images add-tag $(release_registry)/agones-sdk:$(VERSION) $(release_registry)/agones-sdk:$(RELEASE_VERSION) --quiet
+	docker run --rm $(common_mounts) $(build_tag) gcloud container images add-tag $(release_registry)/agones-ping:$(VERSION) $(release_registry)/agones-ping:$(RELEASE_VERSION) --quiet
+
 setup-test-cluster: DOCKER_RUN_ARGS+=--network=host
 setup-test-cluster: $(ensure-build-image)
 	$(DOCKER_RUN) kubectl apply -f $(mount_path)/build/helm.yaml
diff --git a/install/helm/agones/Chart.yaml b/install/helm/agones/Chart.yaml
index 6dd98c04fb..7613a7b42d 100644
--- a/install/helm/agones/Chart.yaml
+++ b/install/helm/agones/Chart.yaml
@@ -15,8 +15,8 @@
 # Declare variables to be passed into your templates.
 
 apiVersion: v1
-appVersion: "0.8.0"
-version: 0.8.0
+appVersion: "0.9.0"
+version: 0.9.0
 name: agones
 description: a library for hosting, running and scaling dedicated game servers on Kubernetes.
 keywords:
diff --git a/install/helm/agones/values.yaml b/install/helm/agones/values.yaml
index 4b7d5a1e52..ba61c56945 100644
--- a/install/helm/agones/values.yaml
+++ b/install/helm/agones/values.yaml
@@ -94,7 +94,7 @@ agones:
       timeoutSeconds: 1
   image:
     registry: gcr.io/agones-images
-    tag: 0.8.0
+    tag: 0.9.0
     controller:
       name: agones-controller
       pullPolicy: IfNotPresent
diff --git a/install/yaml/install.yaml b/install/yaml/install.yaml
index d8d791f082..3af2eaa170 100644
--- a/install/yaml/install.yaml
+++ b/install/yaml/install.yaml
@@ -20,7 +20,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 ---
@@ -31,7 +31,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 rules:
@@ -68,7 +68,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 subjects:
@@ -102,7 +102,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 ---
@@ -113,7 +113,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 rules:
@@ -131,7 +131,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 subjects:
@@ -167,7 +167,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -360,7 +360,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -425,7 +425,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -506,7 +506,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -664,7 +664,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -781,7 +781,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -969,7 +969,7 @@ metadata:
   labels:
     stable.agones.dev/role: controller
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1005,7 +1005,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1050,7 +1050,7 @@ spec:
       serviceAccountName: agones-controller
       containers:
       - name: agones-controller
-        image: "gcr.io/agones-images/agones-controller:0.8.0"
+        image: "gcr.io/agones-images/agones-controller:0.9.0"
         imagePullPolicy: IfNotPresent
         env:
         # minimum port that can be exposed to GameServer traffic
@@ -1060,7 +1060,7 @@ spec:
         - name: MAX_PORT
           value: "8000"
         - name: SIDECAR_IMAGE # overwrite the GameServer sidecar image that is used
-          value: "gcr.io/agones-images/agones-sdk:0.8.0"
+          value: "gcr.io/agones-images/agones-sdk:0.9.0"
         - name: ALWAYS_PULL_SIDECAR # set the sidecar imagePullPolicy to Always
           value: "false"
         - name: SIDECAR_CPU_REQUEST
@@ -1119,7 +1119,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1156,7 +1156,7 @@ spec:
       priorityClassName: agones-system
       containers:
         - name: agones-ping
-          image: "gcr.io/agones-images/agones-ping:0.8.0"
+          image: "gcr.io/agones-images/agones-ping:0.9.0"
           imagePullPolicy: IfNotPresent
           livenessProbe:
             httpGet:
@@ -1180,7 +1180,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1201,7 +1201,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1297,7 +1297,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-0.8.0
+    chart: agones-0.9.0
     release: agones-manual
     heritage: Tiller
 webhooks:
@@ -1329,7 +1329,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones-manual
-    chart: "agones-0.8.0"
+    chart: "agones-0.9.0"
     release: "agones-manual"
     heritage: "Tiller"
 type: Opaque
diff --git a/site/content/en/blog/releases/0.8.0.md b/site/content/en/blog/releases/0.8.0.md
index 5e388a7c1d..4c0d003803 100755
--- a/site/content/en/blog/releases/0.8.0.md
+++ b/site/content/en/blog/releases/0.8.0.md
@@ -1,7 +1,7 @@
 ---
 title: "0.8.0 - GameServerAllocations, Performance Improvements, Monitoring Improvements and more!"
 linkTitle: "0.8.0"
-date: 2019-02-21
+date: 2019-02-20
 description:
 ---