diff --git a/branding/MSBuild-Icon.png b/branding/MSBuild-Icon.png
index cafd831d2ad..d769a8aa1d4 100644
Binary files a/branding/MSBuild-Icon.png and b/branding/MSBuild-Icon.png differ
diff --git a/branding/MSBuild-Logo.png b/branding/MSBuild-Logo.png
index 7309f7bcabf..db9a1a45003 100644
Binary files a/branding/MSBuild-Logo.png and b/branding/MSBuild-Logo.png differ
diff --git a/branding/MSBuild-NuGet-Icon.png b/branding/MSBuild-NuGet-Icon.png
index d51ddc13cd8..b502fda8f5d 100644
Binary files a/branding/MSBuild-NuGet-Icon.png and b/branding/MSBuild-NuGet-Icon.png differ
diff --git a/branding/README.md b/branding/README.md
index 0758e104c37..0f63eb314e4 100644
--- a/branding/README.md
+++ b/branding/README.md
@@ -9,8 +9,8 @@ This image is the original graphic used for creating the MSBuild icon.  It was p
 This image is an original graphic created by Immo Landwerth.  It can be used for images where the size is required to be larger than the MSBuild-Icon.png.
 
 ## MSBuild-NuGet-Icon.png ![MSBuild-NuGet-Icon.png](MSBuild-NuGet-Icon.png?raw=true)
-This image is used by the NuGet packages as the ``<iconUrl />``.  Its raw location in this repo is used by the forwarding link [https://go.microsoft.com/fwlink/?linkid=825694](https://go.microsoft.com/fwlink/?linkid=825694).  If it is moved, please update the link.
+This image is used by the NuGet packages as the ``<iconUrl />``.  Its raw location in this repo is used by the forwarding link [https://aka.ms/msbuildicon](https://aka.ms/msbuildicon).  If it is moved, please update the link.
 
 If the below image loads, then the forwarding link is working.
 
-![MSBuild-NuGet-Icon from the forwarding link](https://go.microsoft.com/fwlink/?linkid=825694)
\ No newline at end of file
+![MSBuild-NuGet-Icon from the forwarding link](https://aka.ms/msbuildicon)
\ No newline at end of file
diff --git a/src/Directory.Build.props b/src/Directory.Build.props
index 2fa5a6e3c7d..2263f0eef57 100644
--- a/src/Directory.Build.props
+++ b/src/Directory.Build.props
@@ -59,7 +59,7 @@
 
     <PackageLicenseUrl Condition="'$(PackageLicenseExpression)' == ''">http://go.microsoft.com/fwlink/?LinkId=329770</PackageLicenseUrl>
     <PackageProjectUrl>http://go.microsoft.com/fwlink/?LinkId=624683</PackageProjectUrl>
-    <PackageIconUrl>https://go.microsoft.com/fwlink/?linkid=825694</PackageIconUrl>
+    <PackageIconUrl>https://aka.ms/msbuildicon</PackageIconUrl>
 
     <DevDivPackagesDir>$(VisualStudioSetupOutputPath)DevDivPackages\</DevDivPackagesDir>
   </PropertyGroup>