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empresas.tex
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empresas.tex
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%Empresas
The majority of the companies that provides security for IoT, are focused on offer solutions only for bussiness, regardless if they have conected devices or if they are involved with the device lifecycle. This way, the companies has influence in their develop, discovering its vulnerabilities from code and testing.
The bussiness focused on \IoT security can be classified in two groups.
\subsection{Router companies}
Seek the network security by avoiding that any outsider user can connect and enter to the devices(routers).
This business are classified in two groups:
\begin{enumerate}
\item \textbf{Domestic field:} They care much about the image and communication of its business, trying to make the customer forget about the typical old image of routers and sell it as an object of decoration that aim the function of protect or give more powerful wifi without interruptions according to each case. The aesthetic design of the router becomes a fundamental aspect in this type of companies and they give less information about the technical characteristics of the product. They opt for a very visual and advertising approach, with promotional videos that families can quickly empathize with. They tend to sell speed and comfort, giving importance to the ease of use in many cases from a single device (usually have a mobile application to control everything from there). They also sell protection especially for children (parental control). It is clear that they want to reach parents who are concerned about the safety of their children and the electronic devices in their home. They often use close and direct messages with understandable language that arouses feelings of protection of home and family.
\item \textbf{Business field:} They focus on giving a more serious and technical approach. They are less attractive visually and focus on giving technical information of what their products offer, almost like an anti-virus brand. In their website, they usually have a section where they tell stories of customers (companies, institutions, organizations, etc.) that use their services or products and all sectors where they operate. They offer a list with specific solutions for each case and usually add a section with a list of all the technical characteristics they meet (sometimes compared to other types of services). They do not want to evoke emotions in their messages as in the domestic oriented companies. We find a much more technical and informative language.
\\
A list of some representative companies is shown below:
\end{enumerate}
\begin{itemize}
\item \href{https://tecteco.com/}{\textbf{Tecteco Security System S. L.}} Seeks to secure the entire environment from the access point, instead of trying to verify that all devices are safe. Tecteco security prevents access to the device, because if you are not in the network you will not be able to access the device.\\
\textbf {Target:} Medium to small business and families.\\
\textbf{Keywords:} security, better, conectivity, solutions\\
\begin{center}
\includegraphics[width=\linewidth,height=4cm,keepaspectratio]{tecteco.jpg}
\end{center}
\item \href{https://on.google.com/hub/}{\textbf{Google onHub}} is Google's router. They sell speed and quality of wifi connection with elegant design. Focused on streaming viewing and content downloads on all types of devices, for domestic use also. The concept of security does not appear. They assure to be the first router that offers compatibility with IFTTT. They have an image very aesthetic, with very detailed images. They give relevance to the design of the router (elegant, modern, minimalist).\\
\textbf{Target:} Small to medium companies and families\\
\textbf{Keywords:} better, faster, easier, simplicity, conectivity\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{onhub.png}
\end{center}
\item \href{https://www.getcujo.com/}{\textbf{Cujo}} They sell home protection against hackers, especially security related to minors as parental control. They also offer webcams protection and focus on privacy (They do not sell speed or convenience but simplicity). They sell ease of use (connected to your router)\\
\textbf{Target:} Families or single users\\
\textbf{Keywords:} Smart way, smart firewall, home hacking, cyber threats, private online, ``easy target from home hackers'', security, simple, internet of things.\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{cujo.jpg}
\end{center}
\item \href{https://mytorch.com/}{\textbf{Torch}} They sell security for families. As soon as we enter the website, they announce that they have been successful in raising kickstarters. Parental control.\\
\textbf{Target:} Families (parents)\\
\textbf{Keywords:} Smart, families, wifi, router, bedtime for each child, filtering, reporting, visibility, guide, balance, “better internet”, parental controls, intuitive experience, ultrafast, powerful.\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{torch.jpg}
\end{center}
\newpage
\item \href{https://omnia.turris.cz/en/#features}{\textbf{Turris Omnia}} They sell security to control all the devices of your house in a very technical way. They use overall poor pictures and communication. Similar to the traditional router companies.\\
\textbf{Target:} Expert or frecuent computer user of about 30 years old.\\
\textbf{Keywords:} security, speed, devices, powerful.\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{turrisOmnia.jpg}
\end{center}
\item \href{https://www.eero.com/}{\textbf{Eero}} They sell wifi speed and security, and assure a wifi that never fails and you do not have to "reset". They offer the posibility of install several wifi devices at home according to their size and recommend where to put them through an app. They focus on comfort and useful design for corporative and domestic use. They also sell security and protection of personal data and the posibility of prevent cyber attacks. They are sold as "the ultimate in security". \\
\textbf{Keywords:} reliability, impact, speedy, security\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{eero.png}
\end{center}
\newpage
\item \href{https://getluma.com/}{\textbf{Luma}} They sell minor surveillance and strong parental control. They include a filter to block some sites (the users can send filter unlock requests for parents to rate with chat window). The router are sold in packages of three. Just one administrator manage the system and can stablish time connection limits. Their website includes a broad section about its creators and who are the investors.\\
\textbf{Target:} Specially oriented to parents and small companies.\\
\textbf{Keywords:} fastest, simplest, most secure, most reliable, safety, inteligent, family friendly.\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{luma.jpg}
\end{center}
\item \href{http://www.aerohive.com/products/routers/br100.html}{\textbf{AeroHive}} They sell specific solutions for each industry that includes cloud networking, great Wi-Fi, applications \& Insights.\\
\textbf{Target:} Companies and organizations (schools, energy companies, etc.) In their website they include a section with solutions for each case: (education, enterprise, healthcare, manufacturing \& distribution, retail, state and government.)\\
\textbf{Keywords:} Unified wired, Wireless, networking, insights, self-organizing access points, effortlessly grow from a single access point, cloud-based management platform.\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{aerohive.png}
\end{center}
\newpage
\item \href{https://www.ruckuswireless.com/products/system-management-control/unleashed}{\textbf{Ruckus Unleashed}} They sell higher performance for small businesses with less costs, and promise to help them develop their business with a better customer service experience. They highlight usability and speed of use: ``deploy Wi-Fi in minutes and configure it in just 60 seconds!'' ``Ruckus offers an easy migration path to controller based Wi-Fi, using the same Wi-Fi access points''\\
\textbf{Target:} custom-designed to help small business owners grow their business, deliver an excellent customer experience and manage costs while supporting Wi-Fi and a variety of mobile devices with minimal IT staff.\\
\textbf{Keywords:} built-in controller capabilities, user access controls, guest networking functions, advanced Wi-Fi security, traffic management, small business environments, superior performance, lower costs, simplified management, reducing up-front costs, simplified web interface.\\
\begin{center}
\includegraphics[width=\linewidth,height=5cm,keepaspectratio]{ruckus.jpg}
\end{center}
\item \textbf{Los proveedores de servicio de internet (ISP)} Also try to help the houses security, but very lightly for now.
\end{itemize}
\subsection{Security companies}
This companies seek to help with the development of a safe product and provide tools or personnel to check and change at any time any possible vulnerability.
\begin{itemize}
\item \textbf{\href{http://www.beyondsecurity.com}{Beyond security}}
provides several testing solutions for assess and manage security weaknesses in networks, applications, industrial systems and networked software. They simplify the network management and application security in order to reduce attacks and data loss, meeting security policy requirements and industry and government standards. It is focused only to bussiness.
They have two products:
\begin{itemize}
\item \textbf{\href{http://www.beyondsecurity.com/avds.html}{AVDS}} Traditional VA/VM systems tend to be error-prone and can generate bloated, hard to use reports. AVDS with its zero false positive design will identify vulnerabilities with precision so that you can act with certainty to eliminate your network's most serious security weaknesses. At the same time you may discover that your network doesn't actually have many of the issues being reported by your current scanning solution.
\item \textbf{\href{http://www.beyondsecurity.com/bestorm.html}{beSTORM}} is a commercial, black box, intelligent fuzzer. It is used in a lab environment to test application security during development or to certify software and networked hardware prior to deployment. It does dynamic security testing of products in development and can be used by network administrators to certify the security of networked applications before deployment. Software QA departments that may be using a dozen different tools to test application security can now get all dynamic security testing done with just one. Administrators who must certify applications before deployment can now use one tool to test all networked applications - even those with proprietary protocols.
\end{itemize}
\item \href{https://www.praetorian.com/}{\textbf{Praetorian.com}} Offers solutions for clients to find, fix, stop, and ultimately solve cybersecurity problems across their entire enterprise and product portfolios.\\
For \IoT, it provides coverage across technological domains, including embedded devices, firmware, wireless communication protocols, web and mobile applications, cloud services and APIs, and back-end network infrastructure.
\item \href{https://aws.amazon.com/es/iot/?sc_channel=PS&sc_campaign=acquisition_ES&sc_publisher=google&sc_medium=english_iot_nb&sc_content=iot_p&sc_detail=iot&sc_category=iot&sc_segment=153188699025&sc_matchtype=p&sc_country=ES&s_kwcid=AL!4422!3!153188699025!p!!g!!iot&ef_id=V1R0KQAABC@8IbS5:20170506155609:s}{\textbf{Aws.amazon.com}}
Provides three different services: AWS Greengrass is software that lets run local compute, messaging \& data caching for connected devices in a secure way; AWS IoT is a managed cloud platform that lets connected devices easily and securely interact with cloud applications and other devices and the AWS IoT Button is a programmable button based on the Amazon Dash Button hardware.
\end{itemize}