diff --git a/.goreleaser.yml b/.goreleaser.yml
index 5bec862e..e0cd7d88 100644
--- a/.goreleaser.yml
+++ b/.goreleaser.yml
@@ -17,7 +17,7 @@ builds:
       - -trimpath
 
     ldflags:
-      - -X github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version.Version={{ .Version }}
+      - -X carvel.dev/kbld/pkg/kbld/version.Version={{ .Version }}
 
 archives:
   - format: binary
diff --git a/cmd/kbld/kbld.go b/cmd/kbld/kbld.go
index a890d5f4..1c4f1247 100644
--- a/cmd/kbld/kbld.go
+++ b/cmd/kbld/kbld.go
@@ -10,9 +10,9 @@ import (
 	"os"
 	"time"
 
+	"carvel.dev/kbld/pkg/kbld/cmd"
 	uierrs "github.com/cppforlife/go-cli-ui/errors"
 	"github.com/cppforlife/go-cli-ui/ui"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/cmd"
 )
 
 func main() {
diff --git a/go.mod b/go.mod
index 4dd0269e..4be84395 100644
--- a/go.mod
+++ b/go.mod
@@ -1,4 +1,4 @@
-module github.com/vmware-tanzu/carvel-kbld
+module carvel.dev/kbld
 
 go 1.21
 
diff --git a/hack/build-binaries.sh b/hack/build-binaries.sh
index bf6dfa6f..61971553 100755
--- a/hack/build-binaries.sh
+++ b/hack/build-binaries.sh
@@ -10,7 +10,7 @@ VERSION="${1:-`get_latest_git_tag`}"
 
 # makes builds reproducible
 export CGO_ENABLED=0
-LDFLAGS="-X github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version.Version=$VERSION"
+LDFLAGS="-X carvel.dev/kbld/pkg/kbld/version.Version=$VERSION"
 
 GOOS=darwin GOARCH=amd64 go build -ldflags="$LDFLAGS" -trimpath -o kbld-darwin-amd64 ./cmd/kbld/...
 GOOS=darwin GOARCH=arm64 go build -ldflags="$LDFLAGS" -trimpath -o kbld-darwin-arm64 ./cmd/kbld/...
diff --git a/hack/build.sh b/hack/build.sh
index d704af5d..efdd84d5 100755
--- a/hack/build.sh
+++ b/hack/build.sh
@@ -7,7 +7,7 @@ VERSION="${1:-$LATEST_GIT_TAG}"
 
 # makes builds reproducible
 export CGO_ENABLED=0
-LDFLAGS="-X github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version.Version=$VERSION"
+LDFLAGS="-X carvel.dev/kbld/pkg/kbld/version.Version=$VERSION"
 
 go fmt ./cmd/... ./pkg/... ./test/...
 go mod vendor
diff --git a/hack/errcheck_excludes.txt b/hack/errcheck_excludes.txt
index aef070cb..b1538912 100644
--- a/hack/errcheck_excludes.txt
+++ b/hack/errcheck_excludes.txt
@@ -1,7 +1,7 @@
 os.RemoveAll
-(*github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger.LoggerPrefixWriter).Write
-(*github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger.LoggerPrefixWriter).WriteStr
-(github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagetar.Logger).WriteStr
+(*carvel.dev/kbld/pkg/kbld/logger.LoggerPrefixWriter).Write
+(*carvel.dev/kbld/pkg/kbld/logger.LoggerPrefixWriter).WriteStr
+(carvel.dev/kbld/pkg/kbld/imagetar.Logger).WriteStr
 (io.Closer).Close
 (*archive/tar.Writer).Close
 fmt.Fprintf
diff --git a/pkg/kbld/builder/bazel/bazel.go b/pkg/kbld/builder/bazel/bazel.go
index c7d1bffb..9c1760ad 100644
--- a/pkg/kbld/builder/bazel/bazel.go
+++ b/pkg/kbld/builder/bazel/bazel.go
@@ -10,9 +10,9 @@ import (
 	"os/exec"
 	"regexp"
 
-	ctlbdk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/docker"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
+	ctlbdk "carvel.dev/kbld/pkg/kbld/builder/docker"
+	"carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 )
 
 var (
diff --git a/pkg/kbld/builder/docker/docker.go b/pkg/kbld/builder/docker/docker.go
index 85a761be..29fa0537 100644
--- a/pkg/kbld/builder/docker/docker.go
+++ b/pkg/kbld/builder/docker/docker.go
@@ -12,9 +12,9 @@ import (
 	"os/exec"
 	"strings"
 
+	ctlb "carvel.dev/kbld/pkg/kbld/builder"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlb "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
 )
 
 type Docker struct {
diff --git a/pkg/kbld/builder/docker/docker_buildx.go b/pkg/kbld/builder/docker/docker_buildx.go
index e907bc9f..147eef50 100644
--- a/pkg/kbld/builder/docker/docker_buildx.go
+++ b/pkg/kbld/builder/docker/docker_buildx.go
@@ -12,10 +12,10 @@ import (
 	"regexp"
 	"strings"
 
+	ctlb "carvel.dev/kbld/pkg/kbld/builder"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlb "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
 )
 
 /*
diff --git a/pkg/kbld/builder/ko/ko.go b/pkg/kbld/builder/ko/ko.go
index 59ffe5bc..d7a4dbca 100644
--- a/pkg/kbld/builder/ko/ko.go
+++ b/pkg/kbld/builder/ko/ko.go
@@ -10,9 +10,9 @@ import (
 	"os/exec"
 	"strings"
 
-	ctlbdk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/docker"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
+	ctlbdk "carvel.dev/kbld/pkg/kbld/builder/docker"
+	"carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 )
 
 type Ko struct {
diff --git a/pkg/kbld/builder/kubectlbuildkit/kubectl_buildkit.go b/pkg/kbld/builder/kubectlbuildkit/kubectl_buildkit.go
index 177c576c..4d46bbf9 100644
--- a/pkg/kbld/builder/kubectlbuildkit/kubectl_buildkit.go
+++ b/pkg/kbld/builder/kubectlbuildkit/kubectl_buildkit.go
@@ -10,10 +10,10 @@ import (
 	"os/exec"
 	"regexp"
 
+	ctlb "carvel.dev/kbld/pkg/kbld/builder"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlb "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
 )
 
 var (
diff --git a/pkg/kbld/builder/pack/pack.go b/pkg/kbld/builder/pack/pack.go
index 073caa07..96f49899 100644
--- a/pkg/kbld/builder/pack/pack.go
+++ b/pkg/kbld/builder/pack/pack.go
@@ -10,8 +10,8 @@ import (
 	"os/exec"
 	"regexp"
 
-	ctlbdk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/docker"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
+	ctlbdk "carvel.dev/kbld/pkg/kbld/builder/docker"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 )
 
 var (
diff --git a/pkg/kbld/cmd/file_flags.go b/pkg/kbld/cmd/file_flags.go
index 4ac92bd5..5ae19df2 100644
--- a/pkg/kbld/cmd/file_flags.go
+++ b/pkg/kbld/cmd/file_flags.go
@@ -4,9 +4,9 @@
 package cmd
 
 import (
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
 	"github.com/spf13/cobra"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
 )
 
 type FileFlags struct {
diff --git a/pkg/kbld/cmd/image.go b/pkg/kbld/cmd/image.go
index 8f805bb8..a3c38d52 100644
--- a/pkg/kbld/cmd/image.go
+++ b/pkg/kbld/cmd/image.go
@@ -7,7 +7,7 @@ import (
 	"reflect"
 	"strings"
 
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 	"sigs.k8s.io/yaml"
 )
 
diff --git a/pkg/kbld/cmd/image_queue.go b/pkg/kbld/cmd/image_queue.go
index 60e11881..dbf6ec6b 100644
--- a/pkg/kbld/cmd/image_queue.go
+++ b/pkg/kbld/cmd/image_queue.go
@@ -7,7 +7,7 @@ import (
 	"fmt"
 	"sync"
 
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
 )
 
 type ImageQueue struct {
diff --git a/pkg/kbld/cmd/image_set.go b/pkg/kbld/cmd/image_set.go
index f9aaa2cf..ca193cf3 100644
--- a/pkg/kbld/cmd/image_set.go
+++ b/pkg/kbld/cmd/image_set.go
@@ -6,12 +6,12 @@ package cmd
 import (
 	"fmt"
 
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
+	"carvel.dev/kbld/pkg/kbld/imagedesc"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
+	"carvel.dev/kbld/pkg/kbld/util"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagedesc"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/util"
 )
 
 type ImageSet struct {
diff --git a/pkg/kbld/cmd/inspect.go b/pkg/kbld/cmd/inspect.go
index 158b4341..03bd05ec 100644
--- a/pkg/kbld/cmd/inspect.go
+++ b/pkg/kbld/cmd/inspect.go
@@ -4,12 +4,12 @@
 package cmd
 
 import (
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
+	ctlser "carvel.dev/kbld/pkg/kbld/search"
 	"github.com/cppforlife/go-cli-ui/ui"
 	uitable "github.com/cppforlife/go-cli-ui/ui/table"
 	"github.com/spf13/cobra"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
-	ctlser "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/search"
 )
 
 type InspectOptions struct {
diff --git a/pkg/kbld/cmd/kbld.go b/pkg/kbld/cmd/kbld.go
index cef43651..df49fe9b 100644
--- a/pkg/kbld/cmd/kbld.go
+++ b/pkg/kbld/cmd/kbld.go
@@ -6,10 +6,10 @@ package cmd
 import (
 	"io"
 
+	"carvel.dev/kbld/pkg/kbld/version"
 	"github.com/cppforlife/cobrautil"
 	"github.com/cppforlife/go-cli-ui/ui"
 	"github.com/spf13/cobra"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version"
 )
 
 type KbldOptions struct {
diff --git a/pkg/kbld/cmd/package.go b/pkg/kbld/cmd/package.go
index 4005d0ca..cee70053 100644
--- a/pkg/kbld/cmd/package.go
+++ b/pkg/kbld/cmd/package.go
@@ -7,15 +7,15 @@ import (
 	"fmt"
 	"os"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	"carvel.dev/kbld/pkg/kbld/imagedesc"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
+	ctlser "carvel.dev/kbld/pkg/kbld/search"
 	"github.com/cppforlife/go-cli-ui/ui"
 	regname "github.com/google/go-containerregistry/pkg/name"
 	"github.com/spf13/cobra"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagedesc"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
-	ctlser "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/search"
 )
 
 type PackageOptions struct {
diff --git a/pkg/kbld/cmd/registry_flags.go b/pkg/kbld/cmd/registry_flags.go
index 34248d14..565a1b7d 100644
--- a/pkg/kbld/cmd/registry_flags.go
+++ b/pkg/kbld/cmd/registry_flags.go
@@ -4,8 +4,8 @@
 package cmd
 
 import (
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 	"github.com/spf13/cobra"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
 )
 
 type RegistryFlags struct {
diff --git a/pkg/kbld/cmd/relocate.go b/pkg/kbld/cmd/relocate.go
index 4da64fe9..e729d414 100644
--- a/pkg/kbld/cmd/relocate.go
+++ b/pkg/kbld/cmd/relocate.go
@@ -7,15 +7,15 @@ import (
 	"fmt"
 	"os"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
+	ctlser "carvel.dev/kbld/pkg/kbld/search"
+	"carvel.dev/kbld/pkg/kbld/version"
 	"github.com/cppforlife/go-cli-ui/ui"
 	regname "github.com/google/go-containerregistry/pkg/name"
 	"github.com/spf13/cobra"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
-	ctlser "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/search"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version"
 	"sigs.k8s.io/yaml"
 )
 
diff --git a/pkg/kbld/cmd/resolve.go b/pkg/kbld/cmd/resolve.go
index ae0d2297..d5490495 100644
--- a/pkg/kbld/cmd/resolve.go
+++ b/pkg/kbld/cmd/resolve.go
@@ -10,15 +10,15 @@ import (
 	"strings"
 
 	"carvel.dev/imgpkg/pkg/imgpkg/lockconfig"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
+	ctlser "carvel.dev/kbld/pkg/kbld/search"
+	"carvel.dev/kbld/pkg/kbld/version"
 	"github.com/cppforlife/go-cli-ui/ui"
 	"github.com/spf13/cobra"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
-	ctlser "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/search"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version"
 	"sigs.k8s.io/yaml"
 )
 
diff --git a/pkg/kbld/cmd/resolve_test.go b/pkg/kbld/cmd/resolve_test.go
index fe527402..912c6c09 100644
--- a/pkg/kbld/cmd/resolve_test.go
+++ b/pkg/kbld/cmd/resolve_test.go
@@ -7,9 +7,9 @@ import (
 	"fmt"
 	"testing"
 
+	ctlcmd "carvel.dev/kbld/pkg/kbld/cmd"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 	"github.com/stretchr/testify/assert"
-	ctlcmd "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/cmd"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
 )
 
 func TestNewPlatformSelection(t *testing.T) {
diff --git a/pkg/kbld/cmd/tar_image_set.go b/pkg/kbld/cmd/tar_image_set.go
index 4e958b3b..11e92bb1 100644
--- a/pkg/kbld/cmd/tar_image_set.go
+++ b/pkg/kbld/cmd/tar_image_set.go
@@ -8,10 +8,10 @@ import (
 	"io"
 	"os"
 
+	"carvel.dev/kbld/pkg/kbld/imagetar"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagetar"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
 )
 
 type TarImageSet struct {
diff --git a/pkg/kbld/cmd/unpackage.go b/pkg/kbld/cmd/unpackage.go
index 9d631378..28ce2b37 100644
--- a/pkg/kbld/cmd/unpackage.go
+++ b/pkg/kbld/cmd/unpackage.go
@@ -7,15 +7,15 @@ import (
 	"fmt"
 	"os"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
+	ctlser "carvel.dev/kbld/pkg/kbld/search"
+	"carvel.dev/kbld/pkg/kbld/version"
 	"github.com/cppforlife/go-cli-ui/ui"
 	regname "github.com/google/go-containerregistry/pkg/name"
 	"github.com/spf13/cobra"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
-	ctlser "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/search"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version"
 	"sigs.k8s.io/yaml"
 )
 
diff --git a/pkg/kbld/cmd/version.go b/pkg/kbld/cmd/version.go
index 0c5b9c9f..f200577d 100644
--- a/pkg/kbld/cmd/version.go
+++ b/pkg/kbld/cmd/version.go
@@ -6,9 +6,9 @@ package cmd
 import (
 	"fmt"
 
+	"carvel.dev/kbld/pkg/kbld/version"
 	"github.com/cppforlife/go-cli-ui/ui"
 	"github.com/spf13/cobra"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version"
 )
 
 type VersionOptions struct {
diff --git a/pkg/kbld/config/conf.go b/pkg/kbld/config/conf.go
index 7909af51..dd4f9447 100644
--- a/pkg/kbld/config/conf.go
+++ b/pkg/kbld/config/conf.go
@@ -7,7 +7,7 @@ import (
 	"reflect"
 
 	"carvel.dev/imgpkg/pkg/imgpkg/lockconfig"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
 )
 
 type Conf struct {
diff --git a/pkg/kbld/config/config.go b/pkg/kbld/config/config.go
index 8dd9d604..150b887f 100644
--- a/pkg/kbld/config/config.go
+++ b/pkg/kbld/config/config.go
@@ -8,10 +8,10 @@ import (
 	"os"
 
 	"carvel.dev/imgpkg/pkg/imgpkg/lockconfig"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
+	"carvel.dev/kbld/pkg/kbld/version"
 	versions "carvel.dev/vendir/pkg/vendir/versions/v1alpha1"
 	semver "github.com/hashicorp/go-version"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/version"
 	"sigs.k8s.io/yaml"
 )
 
diff --git a/pkg/kbld/config/image_origin.go b/pkg/kbld/config/image_origin.go
index 62f0a73c..31014c26 100644
--- a/pkg/kbld/config/image_origin.go
+++ b/pkg/kbld/config/image_origin.go
@@ -62,7 +62,7 @@ func NewOriginsFromString(str string) ([]Origin, error) {
 	//   deploy than was used to package) there would likely be a flurry
 	//   of warnings. So, the feature would quickly need an enhancement
 	//   to de-dup such warnings. (read: added complexity)
-	// see also https://github.com/vmware-tanzu/carvel-kbld/issues/160
+	// see also https://carvel.dev/kbld/issues/160
 	err := yaml.Unmarshal([]byte(str), &origins)
 	if err != nil {
 		return []Origin{}, err
diff --git a/pkg/kbld/image/built.go b/pkg/kbld/image/built.go
index eedff3b6..c37845e9 100644
--- a/pkg/kbld/image/built.go
+++ b/pkg/kbld/image/built.go
@@ -6,12 +6,12 @@ package image
 import (
 	"path/filepath"
 
-	ctlbbz "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/bazel"
-	ctlbdk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/docker"
-	ctlbko "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/ko"
-	ctlbkb "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/kubectlbuildkit"
-	ctlbpk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/pack"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
+	ctlbbz "carvel.dev/kbld/pkg/kbld/builder/bazel"
+	ctlbdk "carvel.dev/kbld/pkg/kbld/builder/docker"
+	ctlbko "carvel.dev/kbld/pkg/kbld/builder/ko"
+	ctlbkb "carvel.dev/kbld/pkg/kbld/builder/kubectlbuildkit"
+	ctlbpk "carvel.dev/kbld/pkg/kbld/builder/pack"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 )
 
 type BuiltImage struct {
diff --git a/pkg/kbld/image/digested.go b/pkg/kbld/image/digested.go
index 9d57267d..7923852b 100644
--- a/pkg/kbld/image/digested.go
+++ b/pkg/kbld/image/digested.go
@@ -7,8 +7,8 @@ import (
 	"fmt"
 	"strings"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
 )
 
 const digestSep = "@"
diff --git a/pkg/kbld/image/err.go b/pkg/kbld/image/err.go
index a1a53688..35b76a2b 100644
--- a/pkg/kbld/image/err.go
+++ b/pkg/kbld/image/err.go
@@ -4,7 +4,7 @@
 package image
 
 import (
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 )
 
 type ErrImage struct {
diff --git a/pkg/kbld/image/factory.go b/pkg/kbld/image/factory.go
index c4a68634..2e3c9bb5 100644
--- a/pkg/kbld/image/factory.go
+++ b/pkg/kbld/image/factory.go
@@ -6,14 +6,14 @@ package image
 import (
 	"fmt"
 
-	ctlbbz "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/bazel"
-	ctlbdk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/docker"
-	ctlbko "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/ko"
-	ctlbkb "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/kubectlbuildkit"
-	ctlbpk "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/builder/pack"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
+	ctlbbz "carvel.dev/kbld/pkg/kbld/builder/bazel"
+	ctlbdk "carvel.dev/kbld/pkg/kbld/builder/docker"
+	ctlbko "carvel.dev/kbld/pkg/kbld/builder/ko"
+	ctlbkb "carvel.dev/kbld/pkg/kbld/builder/kubectlbuildkit"
+	ctlbpk "carvel.dev/kbld/pkg/kbld/builder/pack"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 )
 
 type Image interface {
diff --git a/pkg/kbld/image/git_test.go b/pkg/kbld/image/git_test.go
index bc361c85..d01cc662 100644
--- a/pkg/kbld/image/git_test.go
+++ b/pkg/kbld/image/git_test.go
@@ -14,7 +14,7 @@ import (
 	"strings"
 	"testing"
 
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
 )
 
 func TestMain(m *testing.M) {
diff --git a/pkg/kbld/image/matcher.go b/pkg/kbld/image/matcher.go
index cf4233eb..1237aba0 100644
--- a/pkg/kbld/image/matcher.go
+++ b/pkg/kbld/image/matcher.go
@@ -7,7 +7,7 @@ import (
 	"fmt"
 	"regexp"
 
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 )
 
 type Matcher struct {
diff --git a/pkg/kbld/image/matcher_test.go b/pkg/kbld/image/matcher_test.go
index 927ee486..4101f64c 100644
--- a/pkg/kbld/image/matcher_test.go
+++ b/pkg/kbld/image/matcher_test.go
@@ -6,8 +6,8 @@ package image_test
 import (
 	"testing"
 
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
 )
 
 func TestMatcherMatches(t *testing.T) {
diff --git a/pkg/kbld/image/platform_selected.go b/pkg/kbld/image/platform_selected.go
index f525de9d..f0d2ea5d 100644
--- a/pkg/kbld/image/platform_selected.go
+++ b/pkg/kbld/image/platform_selected.go
@@ -6,11 +6,11 @@ package image
 import (
 	"fmt"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 	regname "github.com/google/go-containerregistry/pkg/name"
 	regv1 "github.com/google/go-containerregistry/pkg/v1"
 	regtypes "github.com/google/go-containerregistry/pkg/v1/types"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
 )
 
 // PlatformSelectedImage selects specific image matching arch/platform
diff --git a/pkg/kbld/image/platform_selected_test.go b/pkg/kbld/image/platform_selected_test.go
index b751f596..6fd20f5a 100644
--- a/pkg/kbld/image/platform_selected_test.go
+++ b/pkg/kbld/image/platform_selected_test.go
@@ -6,9 +6,9 @@ package image_test
 import (
 	"testing"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
 	v1 "github.com/google/go-containerregistry/pkg/v1"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
 )
 
 // TestMatchesPlatform runs test cases on the matchesPlatform function which verifies
diff --git a/pkg/kbld/image/preresolved.go b/pkg/kbld/image/preresolved.go
index df2361e0..45910138 100644
--- a/pkg/kbld/image/preresolved.go
+++ b/pkg/kbld/image/preresolved.go
@@ -4,7 +4,7 @@
 package image
 
 import (
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
 )
 
 type PreresolvedImage struct {
diff --git a/pkg/kbld/image/preresolved_test.go b/pkg/kbld/image/preresolved_test.go
index 3d97d135..f2441f75 100644
--- a/pkg/kbld/image/preresolved_test.go
+++ b/pkg/kbld/image/preresolved_test.go
@@ -6,9 +6,9 @@ package image_test
 import (
 	"testing"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	. "carvel.dev/kbld/pkg/kbld/image"
 	"github.com/stretchr/testify/assert"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	. "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
 )
 
 func TestPreResolvedOrigins(t *testing.T) {
diff --git a/pkg/kbld/image/resolved.go b/pkg/kbld/image/resolved.go
index f248c752..17ca3a34 100644
--- a/pkg/kbld/image/resolved.go
+++ b/pkg/kbld/image/resolved.go
@@ -6,9 +6,9 @@ package image
 import (
 	"fmt"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
 )
 
 // ResolvedImage represents an image that will be resolved into url+digest
@@ -34,7 +34,7 @@ func (i ResolvedImage) URL() (string, []ctlconf.Origin, error) {
 
 	// Resolve image second time because some older registry can
 	// return "random" digests that change for every request.
-	// See https://github.com/vmware-tanzu/carvel-kbld/issues/21 for details.
+	// See https://carvel.dev/kbld/issues/21 for details.
 	imgDescriptor2, err := i.registry.Generic(tag)
 	if err != nil {
 		return "", nil, err
diff --git a/pkg/kbld/image/tag_selected.go b/pkg/kbld/image/tag_selected.go
index c00cd26d..deba8fb9 100644
--- a/pkg/kbld/image/tag_selected.go
+++ b/pkg/kbld/image/tag_selected.go
@@ -6,11 +6,11 @@ package image
 import (
 	"fmt"
 
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 	"carvel.dev/vendir/pkg/vendir/versions"
 	"carvel.dev/vendir/pkg/vendir/versions/v1alpha1"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
 )
 
 // TagSelectedImage represents an image that will be resolved into url+digest
diff --git a/pkg/kbld/image/tagged.go b/pkg/kbld/image/tagged.go
index fb232bfc..71c6ece6 100644
--- a/pkg/kbld/image/tagged.go
+++ b/pkg/kbld/image/tagged.go
@@ -4,9 +4,9 @@
 package image
 
 import (
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlreg "carvel.dev/kbld/pkg/kbld/registry"
 	regname "github.com/google/go-containerregistry/pkg/name"
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlreg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/registry"
 )
 
 // TaggedImage represents an image that will be tagged when its URL is requested
diff --git a/pkg/kbld/imagedesc/described_layer.go b/pkg/kbld/imagedesc/described_layer.go
index 6a6bd4ee..cc33bcdc 100644
--- a/pkg/kbld/imagedesc/described_layer.go
+++ b/pkg/kbld/imagedesc/described_layer.go
@@ -7,10 +7,10 @@ import (
 	"fmt"
 	"io"
 
+	"carvel.dev/kbld/pkg/kbld/imageutils/gzip"
+	"carvel.dev/kbld/pkg/kbld/imageutils/verify"
 	regv1 "github.com/google/go-containerregistry/pkg/v1"
 	"github.com/google/go-containerregistry/pkg/v1/types"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imageutils/gzip"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imageutils/verify"
 )
 
 type DescribedLayer struct {
diff --git a/pkg/kbld/imagedesc/image_ref_descriptors.go b/pkg/kbld/imagedesc/image_ref_descriptors.go
index be600248..c4801400 100644
--- a/pkg/kbld/imagedesc/image_ref_descriptors.go
+++ b/pkg/kbld/imagedesc/image_ref_descriptors.go
@@ -11,11 +11,11 @@ import (
 	"strings"
 	"sync"
 
+	"carvel.dev/kbld/pkg/kbld/util"
 	regname "github.com/google/go-containerregistry/pkg/name"
 	regv1 "github.com/google/go-containerregistry/pkg/v1"
 	regtran "github.com/google/go-containerregistry/pkg/v1/remote/transport"
 	regtypes "github.com/google/go-containerregistry/pkg/v1/types"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/util"
 	"golang.org/x/sync/errgroup"
 )
 
diff --git a/pkg/kbld/imagetar/tar_file.go b/pkg/kbld/imagetar/tar_file.go
index b5b0a36f..c7e461bf 100644
--- a/pkg/kbld/imagetar/tar_file.go
+++ b/pkg/kbld/imagetar/tar_file.go
@@ -10,8 +10,8 @@ import (
 	"os"
 	"strings"
 
+	"carvel.dev/kbld/pkg/kbld/imagedesc"
 	regv1 "github.com/google/go-containerregistry/pkg/v1"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagedesc"
 )
 
 type tarFile struct {
diff --git a/pkg/kbld/imagetar/tar_reader.go b/pkg/kbld/imagetar/tar_reader.go
index 568c3580..df8a3558 100644
--- a/pkg/kbld/imagetar/tar_reader.go
+++ b/pkg/kbld/imagetar/tar_reader.go
@@ -6,7 +6,7 @@ package imagetar
 import (
 	"io"
 
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagedesc"
+	"carvel.dev/kbld/pkg/kbld/imagedesc"
 )
 
 type TarReader struct {
diff --git a/pkg/kbld/imagetar/tar_writer.go b/pkg/kbld/imagetar/tar_writer.go
index bdd3aeb3..fb1d98f8 100644
--- a/pkg/kbld/imagetar/tar_writer.go
+++ b/pkg/kbld/imagetar/tar_writer.go
@@ -12,9 +12,9 @@ import (
 	"sort"
 	"time"
 
+	"carvel.dev/kbld/pkg/kbld/imagedesc"
+	"carvel.dev/kbld/pkg/kbld/util"
 	regv1 "github.com/google/go-containerregistry/pkg/v1"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imagedesc"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/util"
 )
 
 type Logger interface {
diff --git a/pkg/kbld/imageutils/gzip/zip.go b/pkg/kbld/imageutils/gzip/zip.go
index 5a2b3bb1..1ec8df0f 100644
--- a/pkg/kbld/imageutils/gzip/zip.go
+++ b/pkg/kbld/imageutils/gzip/zip.go
@@ -24,7 +24,7 @@ import (
 	"compress/gzip"
 	"io"
 
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imageutils/and"
+	"carvel.dev/kbld/pkg/kbld/imageutils/and"
 )
 
 var gzipMagicHeader = []byte{'\x1f', '\x8b'}
diff --git a/pkg/kbld/imageutils/verify/verify.go b/pkg/kbld/imageutils/verify/verify.go
index 20de1032..6d61fd4b 100644
--- a/pkg/kbld/imageutils/verify/verify.go
+++ b/pkg/kbld/imageutils/verify/verify.go
@@ -25,8 +25,8 @@ import (
 	"hash"
 	"io"
 
+	"carvel.dev/kbld/pkg/kbld/imageutils/and"
 	v1 "github.com/google/go-containerregistry/pkg/v1"
-	"github.com/vmware-tanzu/carvel-kbld/pkg/kbld/imageutils/and"
 )
 
 type verifyReader struct {
diff --git a/pkg/kbld/logger/logger_test.go b/pkg/kbld/logger/logger_test.go
index 9ab05653..054b9e66 100644
--- a/pkg/kbld/logger/logger_test.go
+++ b/pkg/kbld/logger/logger_test.go
@@ -7,7 +7,7 @@ import (
 	"bytes"
 	"testing"
 
-	ctllog "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/logger"
+	ctllog "carvel.dev/kbld/pkg/kbld/logger"
 )
 
 func TestLogger(t *testing.T) {
diff --git a/pkg/kbld/search/fields.go b/pkg/kbld/search/fields.go
index 8189518b..0058c93b 100644
--- a/pkg/kbld/search/fields.go
+++ b/pkg/kbld/search/fields.go
@@ -4,8 +4,8 @@
 package search
 
 import (
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
 )
 
 type Fields struct {
diff --git a/pkg/kbld/search/image_refs.go b/pkg/kbld/search/image_refs.go
index 0201d196..350c9183 100644
--- a/pkg/kbld/search/image_refs.go
+++ b/pkg/kbld/search/image_refs.go
@@ -9,8 +9,8 @@ import (
 	"fmt"
 	"strings"
 
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
 	"sigs.k8s.io/yaml"
 )
 
diff --git a/pkg/kbld/search/image_refs_test.go b/pkg/kbld/search/image_refs_test.go
index 2d462637..c57b246c 100644
--- a/pkg/kbld/search/image_refs_test.go
+++ b/pkg/kbld/search/image_refs_test.go
@@ -9,8 +9,8 @@ import (
 	"sort"
 	"testing"
 
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlser "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/search"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlser "carvel.dev/kbld/pkg/kbld/search"
 )
 
 func TestImageRefsMatches(t *testing.T) {
diff --git a/pkg/kbld/search/rule_matcher.go b/pkg/kbld/search/rule_matcher.go
index 7d8b5e71..38cec5b7 100644
--- a/pkg/kbld/search/rule_matcher.go
+++ b/pkg/kbld/search/rule_matcher.go
@@ -6,9 +6,9 @@ package search
 import (
 	"reflect"
 
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlimg "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/image"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlimg "carvel.dev/kbld/pkg/kbld/image"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
 )
 
 type Matcher interface {
diff --git a/pkg/kbld/search/rules_matcher.go b/pkg/kbld/search/rules_matcher.go
index 1afe0c65..e01c979d 100644
--- a/pkg/kbld/search/rules_matcher.go
+++ b/pkg/kbld/search/rules_matcher.go
@@ -4,8 +4,8 @@
 package search
 
 import (
-	ctlconf "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/config"
-	ctlres "github.com/vmware-tanzu/carvel-kbld/pkg/kbld/resources"
+	ctlconf "carvel.dev/kbld/pkg/kbld/config"
+	ctlres "carvel.dev/kbld/pkg/kbld/resources"
 )
 
 type RulesMatcher struct {