diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index ec89193..1f7eb6c 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -50,6 +50,9 @@ jobs:
           [github]
           client-id     = "${{ secrets.GH_CLIENT_ID }}"
           client-secret = "${{ secrets.GH_CLIENT_SECRET }}"
+
+          [rollbar]
+          token = "${{ secrets.ROLLBAR_TOKEN }}"
           EOF
 
       - name: Copy file to server
diff --git a/cmd/wtfd/main.go b/cmd/wtfd/main.go
index bfda994..c2852d2 100644
--- a/cmd/wtfd/main.go
+++ b/cmd/wtfd/main.go
@@ -18,6 +18,7 @@ import (
 	"github.com/benbjohnson/wtf/inmem"
 	"github.com/benbjohnson/wtf/sqlite"
 	"github.com/pelletier/go-toml"
+	"github.com/rollbar/rollbar-go"
 )
 
 // Build version, injected during build.
@@ -146,6 +147,17 @@ func (m *Main) ParseFlags(ctx context.Context, args []string) error {
 // Run executes the program. The configuration should already be set up before
 // calling this function.
 func (m *Main) Run(ctx context.Context) (err error) {
+	// Initialize error tracking.
+	if m.Config.Rollbar.Token != "" {
+		rollbar.SetToken(m.Config.Rollbar.Token)
+		rollbar.SetEnvironment("production")
+		rollbar.SetCodeVersion(version)
+		rollbar.SetServerRoot("github.com/benbjohnson/wtf")
+		wtf.ReportError = rollbarReportError
+		wtf.ReportPanic = rollbarReportPanic
+		log.Printf("rollbar error tracking enabled")
+	}
+
 	// Initialize event service for real-time events.
 	// We are using an in-memory implementation but this could be changed to
 	// a more robust service if we expanded out to multiple nodes.
@@ -240,6 +252,10 @@ type Config struct {
 		ClientID     string `toml:"client-id"`
 		ClientSecret string `toml:"client-secret"`
 	} `toml:"github"`
+
+	Rollbar struct {
+		Token string `toml:"token"`
+	} `toml:"rollbar"`
 }
 
 // DefaultConfig returns a new instance of Config with defaults set.
@@ -289,3 +305,24 @@ func expandDSN(dsn string) (string, error) {
 	}
 	return expand(dsn)
 }
+
+// rollbarReportError reports internal errors to rollbar.
+func rollbarReportError(ctx context.Context, err error, args ...interface{}) {
+	if wtf.ErrorCode(err) != wtf.EINTERNAL {
+		return
+	}
+
+	// Set user information for error, if available.
+	if u := wtf.UserFromContext(ctx); u != nil {
+		rollbar.SetPerson(fmt.Sprint(u.ID), u.Name, u.Email)
+	} else {
+		rollbar.ClearPerson()
+	}
+
+	rollbar.Error(append([]interface{}{err}, args)...)
+}
+
+// rollbarReportPanic reports panics to rollbar.
+func rollbarReportPanic(err interface{}) {
+	rollbar.LogPanic(err, true)
+}
diff --git a/go.mod b/go.mod
index 84e482e..a6c14ec 100644
--- a/go.mod
+++ b/go.mod
@@ -15,6 +15,7 @@ require (
 	github.com/gorilla/websocket v1.4.2
 	github.com/mattn/go-sqlite3 v1.14.4
 	github.com/pelletier/go-toml v1.8.1
+	github.com/rollbar/rollbar-go v1.2.0
 	golang.org/x/crypto v0.0.0-20200622213623-75b288015ac9
 	golang.org/x/oauth2 v0.0.0-20201109201403-9fd604954f58
 )
diff --git a/go.sum b/go.sum
index 7635877..d16450d 100644
--- a/go.sum
+++ b/go.sum
@@ -148,6 +148,8 @@ github.com/pelletier/go-toml v1.8.1/go.mod h1:T2/BmBdy8dvIRq1a/8aqjN41wvWlN4lrap
 github.com/pmezard/go-difflib v1.0.0/go.mod h1:iKH77koFhYxTK1pcRnkKkqfTogsbg7gZNVY4sRDYZ/4=
 github.com/prometheus/client_model v0.0.0-20190812154241-14fe0d1b01d4/go.mod h1:xMI15A0UPsDsEKsMN9yxemIoYk6Tm2C1GtYGdfGttqA=
 github.com/rogpeppe/go-internal v1.3.0/go.mod h1:M8bDsm7K2OlrFYOpmOWEs/qY81heoFRclV5y23lUDJ4=
+github.com/rollbar/rollbar-go v1.2.0 h1:CUanFtVu0sa3QZ/fBlgevdGQGLWaE3D4HxoVSQohDfo=
+github.com/rollbar/rollbar-go v1.2.0/go.mod h1:czC86b8U4xdUH7W2C6gomi2jutLm8qK0OtrF5WMvpcc=
 github.com/stretchr/objx v0.1.0/go.mod h1:HFkY916IF+rwdDfMAkV7OtwuqBVzrE8GR6GFx+wExME=
 github.com/stretchr/testify v1.4.0/go.mod h1:j7eGeouHqKxXV5pUuKE4zz7dFj8WfuZ+81PSLYec5m4=
 github.com/yuin/goldmark v1.1.25/go.mod h1:3hX8gzYuyVAZsxl0MRgGTJEmQBFcNTphYh9decYSb74=
diff --git a/http/http.go b/http/http.go
index 1b14b9d..997e369 100644
--- a/http/http.go
+++ b/http/http.go
@@ -69,8 +69,9 @@ func Error(w http.ResponseWriter, r *http.Request, err error) {
 	// Extract error code & message.
 	code, message := wtf.ErrorCode(err), wtf.ErrorMessage(err)
 
-	// Log internal errors.
+	// Log & report internal errors.
 	if code == wtf.EINTERNAL {
+		wtf.ReportError(r.Context(), err, r)
 		LogError(r, err)
 	}
 
diff --git a/http/server.go b/http/server.go
index 0c8cb7c..80aa8f2 100644
--- a/http/server.go
+++ b/http/server.go
@@ -64,6 +64,9 @@ func NewServer() *Server {
 		router: mux.NewRouter(),
 	}
 
+	// Report panics to external service.
+	s.router.Use(reportPanic)
+
 	// Our router is wrapped by another function handler to perform some
 	// middleware-like tasks that cannot be performed by actual middleware.
 	// This includes changing route paths for JSON endpoints & overridding methods.
@@ -346,6 +349,20 @@ func loadFlash(next http.Handler) http.Handler {
 	})
 }
 
+// reportPanic is middleware for catching panics and reporting them.
+func reportPanic(next http.Handler) http.Handler {
+	return http.HandlerFunc(func(w http.ResponseWriter, r *http.Request) {
+		defer func() {
+			if err := recover(); err != nil {
+				w.WriteHeader(http.StatusInternalServerError)
+				wtf.ReportPanic(err)
+			}
+		}()
+
+		next.ServeHTTP(w, r)
+	})
+}
+
 // handleNotFound handles requests to routes that don't exist.
 func (s *Server) handleNotFound(w http.ResponseWriter, r *http.Request) {
 	tmpl := html.ErrorTemplate{
diff --git a/wtf.go b/wtf.go
index 4183754..b7b1d37 100644
--- a/wtf.go
+++ b/wtf.go
@@ -1,7 +1,17 @@
 package wtf
 
+import (
+	"context"
+)
+
 // Build version & commit SHA.
 var (
 	Version string
 	Commit  string
 )
+
+// ReportError notifies an external service of errors. No-op by default.
+var ReportError = func(ctx context.Context, err error, args ...interface{}) {}
+
+// ReportPanic notifies an external service of panics. No-op by default.
+var ReportPanic = func(err interface{}) {}