diff --git a/source/javascripts/analytics.js b/source/javascripts/analytics.js
index d4feb9ba..b4399fc9 100644
--- a/source/javascripts/analytics.js
+++ b/source/javascripts/analytics.js
@@ -1,99 +1,26 @@
 /**
- * Load and configure google analytics, managed independently from the core
+ * Load and configure google analytics (GA4), managed independently from the core
  * tech docs gem to allow running it exclusively based on custom
  * payments.service.gov.uk analytics consent rules.
  */
-function initialiseGoogleAnalytics() {
-  loadGoogleAnalytics()
-}
-
-function getCookieDomain () {
-  return window.location.hostname.replace(/^(www.){0,1}(docs.){0,1}/, '.')
-}
 
-/**
- * Allow only fetching files from Google if consent has been provided by the
- * user.
- * Forked from https://github.com/alphagov/tech-docs-gem/blob/90b6ac06e79aa155592f6ffe08d522b922483c6c/lib/source/layouts/_analytics.erb
- */
-function loadGoogleAnalytics() {
-	(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-  })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
 
-  ga('create', 'UA-72121642-9', getCookieDomain());
-  ga('set', 'anonymizeIp', true);
-  ga('set', 'displayFeaturesTask', null);
-  ga('set', 'transport', 'beacon');
-  ga('set', 'page', location.pathname+location.search+location.hash);
-  ga('send', 'pageview');
+function initialiseGtag() {
+    var gtagScript = document.createElement('script')
+    gtagScript.async = true
+    gtagScript.setAttribute('src', 'https://www.googletagmanager.com/gtag/js?id=G-XE9K05CFFE')
+    document.head.appendChild(gtagScript)
 
-	configureGoogleAnalytics(jQuery)
-}
+    window.dataLayer = window.dataLayer || [];
 
-/**
- * Customise Google Analytics for the tech docs format, only configured provided
- * user consent and fetched analytics files from Google.
- * Forked from https://github.com/alphagov/tech-docs-gem/blob/f28d9dced2fbc0bc7d221ed82f696b81c958a03e/lib/assets/javascripts/_analytics.js
- */
-function configureGoogleAnalytics($) {
-	function trackLinkClick (action, $element) {
-    var linkText = $.trim($element.text())
-    var linkURL = $element.attr('href')
-    var label = linkText + '|' + linkURL
-
-    ga(
-      'send',
-      'event',
-      'SM Technical Documentation', // Event Category
-      action, // Event Action
-      label // Event Label
-    )
-  }
-
-  function linkTrackingEventHandler (action) {
-    return function () {
-      trackLinkClick(action, $(this))
-    }
-  }
-
-  function catchBrokenFragmentLinks () {
-    var fragment = window.location.hash
-    var $target = $(fragment)
-    if (!$target.get(0)) {
-      ga(
-        'send',
-        'event',
-        'Broken fragment ID', // Event Category
-        'pageview', // Event Action
-        window.location.pathname + fragment // Event Label
-      )
+    function gtag() {
+        dataLayer.push(arguments);
     }
-  }
-
-  $(document).on('ready', function () {
-    if (typeof ga === 'undefined') {
-      return
-    }
-
-    $('.technical-documentation a').on('click', linkTrackingEventHandler('inTextClick'))
-    $('.header a').on('click', linkTrackingEventHandler('topNavigationClick'))
-    $('.toc a').on('click', linkTrackingEventHandler('tableOfContentsNavigationClick'))
-    catchBrokenFragmentLinks()
 
-    // Borrowed from:
-    // https://github.com/alphagov/govuk_frontend_toolkit/blob/master/javascripts/govuk/analytics/analytics.js
-    window.stripPIIFromString = function (string) {
-      var EMAIL_PATTERN = /[^\s=/?&]+(?:@|%40)[^\s=/?&]+/g
-      var POSTCODE_PATTERN = /[A-PR-UWYZ][A-HJ-Z]?[0-9][0-9A-HJKMNPR-Y]?(?:[\s+]|%20)*[0-9][ABD-HJLNPQ-Z]{2}/gi
-      var DATE_PATTERN = /\d{4}(-?)\d{2}(-?)\d{2}/g
-      var stripped = string.replace(EMAIL_PATTERN, '[email]')
-        .replace(DATE_PATTERN, '[date]')
-        .replace(POSTCODE_PATTERN, '[postcode]')
-      return stripped
+    gtagScript.onload = function () {
+        gtag('js', new Date());
+        gtag('config', 'G-XE9K05CFFE');
     }
-  })
 }
 
-window.initialiseGoogleAnalytics = initialiseGoogleAnalytics
+window.initialiseGtag = initialiseGtag
diff --git a/source/javascripts/application.min.js b/source/javascripts/application.min.js
index 6328df15..e9c413c9 100644
--- a/source/javascripts/application.min.js
+++ b/source/javascripts/application.min.js
@@ -4,10 +4,10 @@
 
 window.addEventListener('DOMContentLoaded', function() {
   if (window.GovUkPay) {
-    window.GovUkPay.cookies.showBannerIfConsentNotSet(window.initialiseGoogleAnalytics)
+    window.GovUkPay.cookies.showBannerIfConsentNotSet(window.initialiseGtag)
 
     if (window.GovUkPay.cookies.hasAnalyticsConsent()) {
-      window.initialiseGoogleAnalytics()
+      window.initialiseGtag()
     }
   }
 })
diff --git a/source/javascripts/application.test.js b/source/javascripts/application.test.js
index d73d9a94..0f3d82ab 100644
--- a/source/javascripts/application.test.js
+++ b/source/javascripts/application.test.js
@@ -11,7 +11,7 @@ describe("Application JS", () => {
     document.cookie = "govuk_pay_cookie_policy=;expires=Thu, 01 Jan 1970 00:00:00 UTC;domain=.example.org";
 
     window.GovUkPay.cookies.showBannerIfConsentNotSet = jest.fn()
-    window.initialiseGoogleAnalytics = jest.fn()
+    window.initialiseGtag = jest.fn()
 
     // Override Document ready function in the test
     window.addEventListener = (event, callback) => {
@@ -33,7 +33,7 @@ describe("Application JS", () => {
     require("./application")
 
     expect(
-      window.initialiseGoogleAnalytics.mock.calls.length
+      window.initialiseGtag.mock.calls.length
       ).toBe(0);
   });
 
@@ -43,7 +43,7 @@ describe("Application JS", () => {
     require("./application")
 
     expect(
-      window.initialiseGoogleAnalytics.mock.calls.length
+      window.initialiseGtag.mock.calls.length
       ).toBe(0);
   });
 
@@ -54,7 +54,7 @@ describe("Application JS", () => {
     require("./application")
 
     expect(
-      window.initialiseGoogleAnalytics.mock.calls.length
+      window.initialiseGtag.mock.calls.length
     ).toBe(1);
   });
 });