diff --git a/js/TutorModel.js b/js/TutorModel.js
index 0f90d2f..457b326 100644
--- a/js/TutorModel.js
+++ b/js/TutorModel.js
@@ -21,6 +21,7 @@ export default class TutorModel extends Backbone.Model {
       _attributes: { 'data-adapt-id': parentModel.get('_id') },
       _id: parentModel.get('_id'),
       _shouldRenderId: false,
+      altTitle: parentModel.get('altFeedbackTitle'),
       title: parentModel.get('feedbackTitle'),
       body: parentModel.get('feedbackMessage')
     });
diff --git a/templates/tutor.hbs b/templates/tutor.hbs
index cdded09..3de37e8 100644
--- a/templates/tutor.hbs
+++ b/templates/tutor.hbs
@@ -5,11 +5,19 @@
   <div class="tutor__content">
     <div class="tutor__content-inner">
 
+      {{#if title}}
       <div class="tutor__title">
         <div class="tutor__title-inner" role="heading" aria-level="{{a11y_aria_level _id '@component+1' _ariaLevel }}">
           {{{compile title}}}
         </div>
       </div>
+      {{else if altTitle}}
+      <div class="tutor__title aria-label">
+        <div class="tutor__title-inner" role="heading" aria-level="{{a11y_aria_level _id '@component+1' _ariaLevel }}">
+          {{{compile altTitle}}}
+        </div>
+      </div>
+      {{/if}}
 
       <div class="tutor__body">
         <div class="tutor__body-inner">