diff --git a/packages/editor/src/components/inserter/menu.js b/packages/editor/src/components/inserter/menu.js
index 9f6dea181e14ca..bb9ef6c9c87bf1 100644
--- a/packages/editor/src/components/inserter/menu.js
+++ b/packages/editor/src/components/inserter/menu.js
@@ -225,7 +225,7 @@ export class InserterMenu extends Component {
 			resultCount
 		);
 
-		debouncedSpeak( resultsFoundMessage, 'assertive' );
+		debouncedSpeak( resultsFoundMessage );
 	}
 
 	onKeyDown( event ) {