diff --git a/editor/components/block-list/block.js b/editor/components/block-list/block.js
index a069f01781044..0f441be40cf21 100644
--- a/editor/components/block-list/block.js
+++ b/editor/components/block-list/block.js
@@ -64,6 +64,7 @@ import {
 	isSelectionEnabled,
 	isTyping,
 	getBlockMode,
+	shouldBlockFocusNext,
 } from '../../store/selectors';
 
 const { BACKSPACE, ESCAPE, DELETE, ENTER, UP, RIGHT, DOWN, LEFT } = keycodes;
@@ -460,7 +461,7 @@ export class BlockListBlock extends Component {
 						{ isValid && mode === 'visual' && (
 							<BlockEdit
 								name={ blockName }
-								focus={ focus }
+								focus={ focus || this.props.shouldFocusNext }
 								attributes={ block.attributes }
 								setAttributes={ this.setAttributes }
 								insertBlocksAfter={ isLocked ? undefined : this.insertBlocksAfter }
@@ -504,6 +505,7 @@ const mapStateToProps = ( state, { uid } ) => ( {
 	isFirstMultiSelected: isFirstMultiSelectedBlock( state, uid ),
 	isHovered: isBlockHovered( state, uid ) && ! isMultiSelecting( state ),
 	focus: getBlockFocus( state, uid ),
+	shouldFocusNext: shouldBlockFocusNext( state, uid ),
 	isTyping: isTyping( state ),
 	order: getBlockIndex( state, uid ),
 	meta: getEditedPostAttribute( state, 'meta' ),
diff --git a/editor/store/reducer.js b/editor/store/reducer.js
index daf74870dd195..b41f925768662 100644
--- a/editor/store/reducer.js
+++ b/editor/store/reducer.js
@@ -369,6 +369,7 @@ export function blockSelection( state = {
 	focus: null,
 	isMultiSelecting: false,
 	isEnabled: true,
+	next: null,
 }, action ) {
 	switch ( action.type ) {
 		case 'CLEAR_SELECTED_BLOCK':
@@ -427,14 +428,13 @@ export function blockSelection( state = {
 				start: action.uid,
 				end: action.uid,
 				focus: action.config || {},
+				next: null,
 			};
 		case 'INSERT_BLOCKS':
 			return {
 				...state,
-				start: action.blocks[ 0 ].uid,
-				end: action.blocks[ 0 ].uid,
-				focus: {},
-				isMultiSelecting: false,
+				// We must wait for Editable to initialise.
+				next: action.blocks[ 0 ].uid,
 			};
 		case 'REPLACE_BLOCKS':
 			if ( ! action.blocks || ! action.blocks.length || action.uids.indexOf( state.start ) === -1 ) {
diff --git a/editor/store/selectors.js b/editor/store/selectors.js
index ad8bf075bdedf..9aae9df3580e7 100644
--- a/editor/store/selectors.js
+++ b/editor/store/selectors.js
@@ -776,6 +776,18 @@ export function getBlockFocus( state, uid ) {
 	return state.blockSelection.focus;
 }
 
+/**
+ * Returns true if the specified block should focus next.
+ *
+ * @param {Object} state Global application state.
+ * @param {string} uid   Block unique ID.
+ *
+ * @returns {boolean} Whether the block should focus next.
+ */
+export function blockShouldFocusNext( state, uid ) {
+	return state.blockSelection.next === uid;
+}
+
 /**
  * Whether in the process of multi-selecting or not.
  *
diff --git a/editor/store/test/reducer.js b/editor/store/test/reducer.js
index 8fc34271bda20..56a4c67eb846a 100644
--- a/editor/store/test/reducer.js
+++ b/editor/store/test/reducer.js
@@ -780,6 +780,7 @@ describe( 'state', () => {
 				focus: {},
 				isMultiSelecting: false,
 				isEnabled: true,
+				next: null,
 			} );
 		} );
 
@@ -892,7 +893,7 @@ describe( 'state', () => {
 				} ],
 			} );
 
-			expect( state3 ).toEqual( { start: 'ribs', end: 'ribs', focus: {}, isMultiSelecting: false } );
+			expect( state3 ).toEqual( { start: 'ribs', end: 'chicken', next: 'ribs' } );
 		} );
 
 		it( 'should not update the state if the block moved is already selected', () => {
@@ -918,18 +919,19 @@ describe( 'state', () => {
 				focus: { editable: 'citation' },
 				isMultiSelecting: false,
 				isEnabled: true,
+				next: null,
 			} );
 		} );
 
 		it( 'should update the focus and merge the existing state', () => {
-			const original = deepFreeze( { start: 'ribs', end: 'ribs', focus: {}, isMultiSelecting: true } );
+			const original = deepFreeze( { start: 'ribs', end: 'ribs', focus: {}, isMultiSelecting: true, next: null } );
 			const state = blockSelection( original, {
 				type: 'UPDATE_FOCUS',
 				uid: 'ribs',
 				config: { editable: 'citation' },
 			} );
 
-			expect( state ).toEqual( { start: 'ribs', end: 'ribs', focus: { editable: 'citation' }, isMultiSelecting: true } );
+			expect( state ).toEqual( { start: 'ribs', end: 'ribs', focus: { editable: 'citation' }, isMultiSelecting: true, next: null } );
 		} );
 
 		it( 'should replace the selected block', () => {