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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>SEO Guide - Meta Tag Checker</title>
<meta name="description"
content="Learn about SEO best practices and how to optimize your website with our comprehensive SEO guide.">
<meta name="author" content="Viggo">
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<h1 class="pl-2 text-md sm:text-2xl font-extrabold tracking-tight text-slate-900">Meta Tag Checker
</h1>
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<a href="/" class="text-sm font-semibold leading-6 text-gray-900">Home</a>
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<main class="flex-grow flex flex-col justify-center items-center">
<div class="text-center px-4 sm:px-6 lg:px-8 sm:px-6 py-16 w-full max-w-4xl">
<h1 class="text-5xl font-bold tracking-tight text-slate-900 sm:text-7xl">Comprehensive SEO Guide</h1>
<p class="mt-6 text-lg leading-8 text-gray-600">Understand SEO best practices and learn how to optimize your website effectively.</p>
<p class="mt-4 text-md text-gray-500">
Written by <a href="https://twitter.com/decohack" class="text-blue-600 hover:text-blue-800" target="_blank">@Viggo</a>
</p>
<img src="/assets/seo-concepts-illustration.png" alt="SEO Concepts Illustration" class="mt-6">
</div>
<div class="max-w-4xl mx-auto pb-10 px-4 sm:px-6 lg:px-8">
<!-- Introduction to SEO -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">1. Introduction to SEO</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
SEO, or Search Engine Optimization, is the practice of optimizing your website to increase its
visibility on search engines like Google, Bing, and Yahoo. By improving your site's SEO, you can
attract more organic (non-paid) traffic from users searching for the products or services you offer.
</p>
<p class="mt-4 text-lg leading-8 text-gray-600">
The importance of SEO cannot be overstated. It helps your website rank higher in search engine
results pages (SERPs), making it easier for potential customers to find you. A well-optimized
website can lead to increased traffic, better user engagement, and ultimately, higher conversion
rates.
</p>
<p class="mt-4 text-lg leading-8 text-gray-600">
For a comprehensive understanding of SEO, check out <a href="https://moz.com/beginners-guide-to-seo"
class="text-blue-600 hover:text-blue-800" target="_blank">Moz’s Beginner’s Guide to SEO</a> and
<a href="https://developers.google.com/search/docs/beginner/seo-starter-guide"
class="text-blue-600 hover:text-blue-800" target="_blank">Google’s SEO Starter Guide</a>.
</p>
</section>
<!-- Understanding Meta Tags -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">2. Understanding Meta Tags</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
Meta tags are snippets of text that describe a page's content. They don't appear on the page itself,
but only in the page's source code. Meta tags are essentially little content descriptors that help
tell search engines what a webpage is about.
</p>
<p class="mt-4 text-lg leading-8 text-gray-600">
<strong>Importance of Meta Tags for SEO:</strong> Meta tags are crucial for SEO because they help
search engines understand the content of your webpage. Properly optimized meta tags can improve your
website's visibility in search engine results, leading to more traffic and higher rankings.
</p>
<p class="mt-4 text-lg leading-8 text-gray-600">
<strong>Common Types of Meta Tags:</strong>
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>Title Tags:</strong> The title tag is one of the most important meta tags, as it tells
both users and search engines what the title of the webpage is. It appears in the SERPs as the
clickable headline for a given result.</li>
<li><strong>Meta Description:</strong> The meta description tag provides a summary of the webpage's
content. While it doesn't directly impact rankings, a well-written meta description can improve
click-through rates.</li>
<li><strong>Meta Keywords:</strong> Although not used by most search engines today, meta keywords
were once a primary way to indicate the key topics of a webpage.</li>
<li><strong>Robots Meta Tag:</strong> This tag tells search engines which pages on your site should
be indexed and which should not.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
For more detailed information on meta tags, visit <a href="https://yoast.com/meta-tags/"
class="text-blue-600 hover:text-blue-800" target="_blank">Yoast’s Guide to Meta Tags</a>.
</p>
</section>
<!-- How to Optimize Meta Tags -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">3. How to Optimize Meta Tags
</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
Properly optimized meta tags can significantly enhance your website’s visibility and click-through
rates. Here are some best practices for crafting effective meta tags:
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Crafting Effective Title Tags</h3>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Keep it concise: Aim for 50-60 characters.</li>
<li>Include primary keywords: Make sure your main keyword appears in the title.</li>
<li>Branding: If appropriate, include your brand name at the end.</li>
<li>Avoid keyword stuffing: Use keywords naturally.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
Example:
<code><title>Best SEO Practices - Improve Your Website Ranking | YourBrand</title></code>
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Writing Compelling Meta Descriptions</h3>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Length: Aim for 150-160 characters.</li>
<li>Include primary keywords: Use your main keywords early in the description.</li>
<li>Compelling call-to-action: Encourage users to click through to your site.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
Example:
<code><meta name="description" content="Learn the best SEO practices to improve your website ranking and increase organic traffic. Click to find out more!"></code>
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Using Keywords Effectively</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Keywords are the terms and phrases that users type into search engines. Effective keyword use
involves:
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Keyword Research: Use tools like <a
href="https://www.google.com/intl/en/ads/tools/keyword-planner/"
class="text-blue-600 hover:text-blue-800" target="_blank">Google Keyword Planner</a> and <a
href="https://ahrefs.com/keywords-explorer" class="text-blue-600 hover:text-blue-800"
target="_blank">Ahrefs Keywords Explorer</a>.</li>
<li>Integrate Keywords Naturally: Ensure that keywords fit naturally into your content.</ li>
<li>Variety: Use a mix of short-tail and long-tail keywords.</li>
</ul>
</section>
<!-- Advanced Meta Tag Strategies -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">4. Advanced Meta Tag Strategies
</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
Beyond the basic meta tags, there are several advanced strategies that can further improve your SEO
and social media presence.
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Open Graph Tags for Social Media</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Open Graph tags control how your content is displayed on social media platforms like Facebook. These
tags help improve the visual appeal and click-through rates of your shared content.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>og:title:</strong> The title of your content.</li>
<li><strong>og:description:</strong> A brief description of your content.</li>
<li><strong>og:image:</strong> URL of the image to display.</li>
<li><strong>og:url:</strong> The canonical URL of your content.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
Example: <code><meta property="og:title" content="Best SEO Practices" /></code>
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Twitter Card Tags</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Twitter Card tags work similarly to Open Graph tags but are specifically for Twitter. They make your
tweets more engaging by allowing you to attach rich media experiences.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>twitter:card:</strong> The type of card to display (e.g., summary, summary_large_image).
</li>
<li><strong>twitter:title:</strong> The title of your content.</li>
<li><strong>twitter:description:</strong> A brief description of your content.</li>
<li><strong>twitter:image:</strong> URL of the image to display.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
Example: <code><meta name="twitter:card" content="summary_large_image" /></code>
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Schema.org Structured Data</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Structured data helps search engines understand the content on your site. Using schema.org markup,
you can enhance your search engine listings and potentially earn rich snippets, which can improve
your click-through rates.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Include schema.org structured data in your HTML.</li>
<li>Use Google’s <a href="https://search.google.com/structured-data/testing-tool"
class="text-blue-600 hover:text-blue-800" target="_blank">Structured Data Testing Tool</a>
to validate your markup.</li>
<li>Focus on commonly used schemas like Article, Product, and FAQ.</li>
</ul>
</section>
<!-- On-Page SEO Best Practices -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">5. On-Page SEO Best Practices
</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic
in search engines. Here are some key practices:
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Content Optimization</h3>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>Quality Content Creation:</strong> Ensure your content is valuable, informative, and
engaging. Use tools like <a href="https://www.grammarly.com/"
class="text-blue-600 hover:text-blue-800" target="_blank">Grammarly</a> to improve your
writing.</li>
<li><strong>Headings and Subheadings:</strong> Use appropriate headings (H1, H2, H3) to structure
your content and make it easier for users and search engines to understand.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">URL Structure</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
A clean and descriptive URL structure can help search engines understand your content better.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Use short, descriptive URLs that include primary keywords.</li>
<li>Avoid using special characters and numbers.</li>
<li>Use hyphens to separate words.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
Example: <code>https://www.example.com/seo-best-practices</code>
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Internal Linking</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Internal links help distribute page authority and ranking power throughout your site, making it
easier for search engines to crawl and index your pages.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Link to relevant content within your site.</li>
<li>Use descriptive anchor text that includes keywords.</li>
<li>Ensure a natural linking structure that enhances user experience.</li>
</ul>
</section>
<!-- Technical SEO Considerations -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">6. Technical SEO Considerations
</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.
Here are some key considerations:
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Site Speed Optimization</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
A fast-loading website improves user experience and can positively impact your search rankings.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Use tools like <a href="https://pagespeed.web.dev/" class="text-blue-600 hover:text-blue-800"
target="_blank">Google PageSpeed Insights</a> to analyze and improve your site speed.</li>
<li>Optimize images by compressing them and using modern formats like WebP.</li>
<li>Minify CSS, JavaScript, and HTML.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Mobile Optimization</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
With the majority of web traffic coming from mobile devices, it's essential to ensure your website
is mobile-friendly.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Use responsive design to ensure your site looks good on all devices.</li>
<li>Test your site on various devices and browsers using tools like <a
href="https://www.browserstack.com/" class="text-blue-600 hover:text-blue-800"
target="_blank">BrowserStack</a>.</li>
<li>Ensure buttons and links are easily tappable.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">XML Sitemaps</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
XML sitemaps help search engines understand the structure of your website and find all your pages.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Create an XML sitemap using tools like <a href="https://www.xml-sitemaps.com/"
class="text-blue-600 hover:text-blue-800" target="_blank">XML Sitemaps</a>.</li>
<li>Submit your sitemap to Google Search Console and Bing Webmaster Tools.</li>
<li>Ensure your sitemap is updated regularly as you add or remove pages.</li>
</ul>
</section>
<!-- Off-Page SEO Strategies -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">7. Off-Page SEO Strategies</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
Off-page SEO refers to actions taken outside of your website to impact your rankings within search
engine results pages (SERPs). Here are some key strategies:
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Backlink Building</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Backlinks, or inbound links, are links from other websites to yours. They are a crucial ranking
factor in SEO.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>Guest Blogging:</strong> Write articles for reputable sites in your industry. Include a
link back to your site.</li>
<li><strong>Influencer Outreach:</strong> Collaborate with influencers who can share your content
and link to your site.</li>
<li><strong>Quality Content:</strong> Create high-quality, shareable content that naturally attracts
backlinks.</li>
<li><strong>Broken Link Building:</strong> Find broken links on other sites and suggest your content
as a replacement.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
For more strategies, check out <a href="https://moz.com/learn/seo/link-building"
class="text-blue-600 hover:text-blue-800" target="_blank">Moz’s Guide to Link Building</a>.
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Social Media Integration</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Social media can amplify your content and drive traffic to your website, indirectly influencing your
SEO.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>Share Content:</strong> Regularly share your content on social media platforms.</li>
<li><strong>Engage with Followers:</strong> Respond to comments and messages to build a loyal
audience.</li>
<li><strong>Social Sharing Buttons:</strong> Add social sharing buttons to your content to encourage
sharing.</li>
<li><strong>Influencer Collaborations:</strong> Partner with influencers to expand your reach.</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
Learn more about social media strategies on <a
href="https://blog.hootsuite.com/social-media-strategy/"
class="text-blue-600 hover:text-blue-800" target="_blank">Hootsuite’s Blog</a>.
</p>
</section>
<!-- Monitoring and Analyzing SEO Performance -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">8. Monitoring and Analyzing SEO
Performance</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
Regularly monitoring and analyzing your SEO performance is essential to understand what’s working
and where improvements are needed.
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">SEO Tools and Resources</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
There are several tools available to help you monitor and analyze your SEO efforts.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><a href="https://analytics.google.com/" class="text-blue-600 hover:text-blue-800"
target="_blank">Google Analytics:</a> Track your website traffic and user behavior.</li>
<li><a href="https://search.google.com/search-console/about"
class="text-blue-600 hover:text-blue-800" target="_blank">Google Search Console:</a> Monitor
your website’s presence in Google search results.</li>
<li><a href="https://ahrefs.com/" class="text-blue-600 hover:text-blue-800"
target="_blank">Ahrefs:</a> Analyze your backlinks, keyword rankings, and more.</li>
<li><a href="https://moz.com/" class="text-blue-600 hover:text-blue-800" target="_blank">Moz:</a>
Tools for keyword research, link building, and site audits.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Regular SEO Audits</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Conducting regular SEO audits helps identify issues and areas for improvement.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><strong>Technical SEO Audit:</strong> Check for crawl errors, mobile-friendliness, and site
speed issues.</li>
<li><strong>On-Page SEO Audit:</strong> Review your meta tags, content quality, and internal
linking.</li>
<li><strong>Off-Page SEO Audit:</strong> Analyze your backlink profile and social media presence.
</li>
</ul>
<p class="mt-4 text-lg leading-8 text-gray-600">
For a detailed audit process, refer to <a
href="https://neilpatel.com/blog/the-ultimate-seo-audit-checklist/"
class="text-blue-600 hover:text-blue-800" target="_blank">Neil Patel’s Ultimate SEO Audit
Checklist</a>.
</p>
</section>
<!-- Common SEO Mistakes to Avoid -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">9. Common SEO Mistakes to Avoid</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
While optimizing your website for search engines, it's crucial to avoid common mistakes that can negatively impact your rankings.
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Over-Optimization</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Over-optimization involves excessive keyword usage or unnatural optimization tactics that can lead to penalties.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Avoid keyword stuffing: Use keywords naturally and in context.</li>
<li>Don’t use irrelevant keywords: Ensure all keywords are relevant to the content.</li>
<li>Avoid manipulative link schemes: Focus on earning high-quality, natural backlinks.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Ignoring Mobile Users</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
With the majority of web traffic coming from mobile devices, neglecting mobile optimization can severely impact your SEO.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Ensure your site is mobile-friendly: Use responsive design.</li>
<li>Test your site on various mobile devices and browsers.</li>
<li>Optimize for mobile speed: Use tools like <a href="https://pagespeed.web.dev/" class="text-blue-600 hover:text-blue-800" target="_blank">Google PageSpeed Insights</a> to check and improve mobile speed.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Neglecting Technical SEO</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Technical SEO issues can prevent search engines from crawling and indexing your site properly.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Ensure your site is free of crawl errors: Use tools like <a href="https://search.google.com/search-console/about" class="text-blue-600 hover:text-blue-800" target="_blank">Google Search Console</a>.</li>
<li>Use a clean URL structure: Make sure URLs are descriptive and free of special characters.</li>
<li>Optimize your robots.txt file: Ensure search engines can crawl important pages.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Duplicate Content Issues</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Duplicate content can confuse search engines and dilute your ranking power.
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Avoid copying content from other websites.</li>
<li>Use canonical tags to indicate the preferred version of a page.</li>
<li>Check for and fix internal duplicate content: Use tools like <a href="https://www.siteliner.com/" class="text-blue-600 hover:text-blue-800" target="_blank">Siteliner</a>.</li>
</ul>
</section>
<!-- Conclusion and Additional Resources -->
<section class="mt-10">
<h2 class="text-3xl font-bold tracking-tight text-slate-900 sm:text-4xl">10. Conclusion and Additional Resources</h2>
<p class="mt-4 text-lg leading-8 text-gray-600">
SEO is a critical component of digital marketing that requires ongoing effort and adaptation. By following the best practices and strategies outlined in this guide, you can improve your website's visibility, attract more organic traffic, and achieve better rankings in search engine results.
</p>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Recap of Key Points</h3>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li>Understand the fundamentals of SEO and the importance of meta tags.</li>
<li>Optimize your on-page elements, including content, URLs, and internal links.</li>
<li>Focus on technical SEO to ensure your site is crawlable and mobile-friendly.</li>
<li>Implement off-page SEO strategies to build backlinks and boost your social media presence.</li>
<li>Regularly monitor and analyze your SEO performance to make data-driven decisions.</li>
<li>Avoid common SEO mistakes to maintain a healthy and effective SEO strategy.</li>
</ul>
<h3 class="text-2xl font-semibold text-slate-900 mt-6">Additional SEO Resources</h3>
<p class="mt-4 text-lg leading-8 text-gray-600">
Here are some additional resources to further enhance your SEO knowledge and skills:
</p>
<ul class="list-disc list-inside text-lg leading-8 text-gray-600 mt-4">
<li><a href="https://moz.com/beginners-guide-to-seo" class="text-blue-600 hover:text-blue-800" target="_blank">Moz’s Beginner’s Guide to SEO</a></li>
<li><a href="https://developers.google.com/search/docs/beginner/seo-starter-guide" class="text-blue-600 hover:text-blue-800" target="_blank">Google’s SEO Starter Guide</a></li>
<li><a href="https://backlinko.com/seo-this-year" class="text-blue-600 hover:text-blue-800" target="_blank">Backlinko’s SEO Strategies for 2024</a></li>
<li><a href="https://neilpatel.com/blog/" class="text-blue-600 hover:text-blue-800" target="_blank">Neil Patel’s SEO Blog</a></li>
<li><a href="https://ahrefs.com/blog/" class="text-blue-600 hover:text-blue-800" target="_blank">Ahrefs SEO Blog</a></li>
</ul>
</section>
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