diff --git a/apps/api/src/app/app.controller.ts b/apps/api/src/app/app.controller.ts
index 1490f601..552c340d 100644
--- a/apps/api/src/app/app.controller.ts
+++ b/apps/api/src/app/app.controller.ts
@@ -32,6 +32,7 @@ import { link as LinkModel, Prisma, link } from '@prisma/client';
 import { AddROToResponseInterceptor } from './interceptors/addROToResponseInterceptor';
 import { ApiBody, ApiOperation, ApiResponse } from '@nestjs/swagger';
 import { ConfigService } from '@nestjs/config';
+import { TelemetryService } from './telemetry/telemetry.service';
 
 @Controller()
 @UseInterceptors(AddROToResponseInterceptor)
@@ -47,6 +48,7 @@ export class AppController {
     private prismaIndicator: PrismaHealthIndicator,
     private readonly configService: ConfigService,
     private readonly redisService: RedisService,
+    private readonly telemetryService: TelemetryService,
     @Inject('CLICK_SERVICE') private clickServiceClient: ClientProxy
   ) {
       this.redis = redisService.getClient(configService.get('REDIS_NAME'));
@@ -92,7 +94,9 @@ export class AppController {
   @ApiResponse({ status: 301, description: 'will be redirected to the specified link'})
   async redirect(@Param('hashid') hashid: string, @Res() res) {
     
-    const reRouteURL: string = await this.appService.resolveRedirect(hashid);
+    const response = await this.appService.resolveRedirect(hashid);
+    const reRouteURL: string = response?.reRouteurl;
+    const redirectedLink: LinkModel = response?.redirectedLink;
 
     if (reRouteURL !== '') {
       console.log({reRouteURL});
@@ -101,6 +105,18 @@ export class AppController {
         hashid: hashid,
       })
       .subscribe();
+
+      this.telemetryService.sendEvent(
+        this.configService.get<string>("POSTHOG_DISTINCT_KEY"),
+        `Redirected Link`,
+        {
+          linkId:redirectedLink.id,
+          routeName: `/${hashid}}`,
+          queryParams : redirectedLink?.params,
+          originalUrl: redirectedLink?.url,
+          redirectUrl: reRouteURL,
+        }
+      );
       return res.redirect(302, reRouteURL);
     } else {
       throw new NotFoundException();
@@ -114,7 +130,18 @@ export class AppController {
   @ApiResponse({ type: Link, status: 200})
   async register(@Body() link: Link): Promise<LinkModel> { 
       const response:Promise<link> =  this.appService.createLinkInDB(link);
-      return response;
+      return response
+      .then((createdLink) => {
+        this.telemetryService.sendEvent(
+          this.configService.get<string>("POSTHOG_DISTINCT_KEY"),
+          `Created Link`,
+          {
+            routeName: `/register`,
+            link: createdLink,
+          }
+        );
+        return createdLink;
+      });
   }
 
   @Patch('update/:id')
@@ -122,7 +149,21 @@ export class AppController {
   @ApiBody({ type: Link })
   @ApiResponse({ type: Link, status: 200})
   async update(@Param('id') id: string, @Body() link: link ): Promise<LinkModel> {
-    return this.appService.updateLink(id, link);
+    
+    return this.appService.updateLink(id, link)
+    .then((updatedLink) => {
+      this.telemetryService.sendEvent(
+        this.configService.get<string>("POSTHOG_DISTINCT_KEY"),
+        `Updated Link`,
+        {
+          linkId:updatedLink.id,
+          routeName: `update/:id`,
+          link: updatedLink,
+          updatedFields: Object.keys(link),
+        }
+      );
+      return updatedLink;
+    })
   }
 
   @MessagePattern('onClick')
diff --git a/apps/api/src/app/app.service.ts b/apps/api/src/app/app.service.ts
index 9c84d2b1..1e5bc6ad 100644
--- a/apps/api/src/app/app.service.ts
+++ b/apps/api/src/app/app.service.ts
@@ -187,7 +187,7 @@ export class AppService {
      * @param Id 
      * @returns 
      */
-    async resolveRedirect(Id: string): Promise<string> {
+    async resolveRedirect(Id: string): Promise<{reRouteurl:string,redirectedLink:link}> {
       const validHashIdRegex = /^[0-9]*$/;
       if(validHashIdRegex.test(Id)){
           return this.redirect(Id);
@@ -200,7 +200,7 @@ export class AppService {
             where: { customHashId: Id},
           });
           
-          let response = "";
+          let response = { reRouteurl : "" , redirectedLink:null };
           !(linkData == null) ? response = await this.redirect(linkData.hashid.toString()):0;
           return response;
         }
@@ -216,26 +216,33 @@ export class AppService {
      * @param hashid 
      * @returns 
      */
-    async redirect(hashid: string): Promise<string> {
+    async redirect(hashid: string): Promise<{reRouteurl:string,redirectedLink:link}> {
 
           return this.redisUtils.fetchKey(hashid).then((value: string) => {
           const link = JSON.parse(value);
 
-          const url = link.url
+          let url = link.url
           const params = link.params
           const ret = [];
           
           if(params?.["status"] == "expired"){
-            return "";
+            return { reRouteurl : '' , redirectedLink:null };
+            // return "";
           }
 
           if(params == null){
-            return url;
+            return { reRouteurl : url , redirectedLink:link };
+            // return url;
           }else {
             Object.keys(params).forEach(function(d) {
               ret.push(encodeURIComponent(d) + '=' + encodeURIComponent(params[d]));
             })
-            return `${url}?${ret.join('&')}` || '';
+            // check if url already has query params
+            const queryParams = new URL(url).searchParams;
+            url = ((queryParams.toString() === "") ? `${url}?${ret.join('&')}` || '' : `${url}&${ret.join('&')}` || '');
+
+            return { reRouteurl : url , redirectedLink:link };
+            // return `${url}?${ret.join('&')}` || '';
           }
         })
         .catch(err => {
@@ -251,7 +258,7 @@ export class AppService {
      * @param hashid 
      * @returns 
      */
-    async redirectFromDB(hashid: string): Promise<string> {
+    async redirectFromDB(hashid: string): Promise<{reRouteurl:string , redirectedLink:link}> {
         return this.prisma.link.findMany({
           where: {
             OR: [
@@ -264,7 +271,7 @@ export class AppService {
           take: 1
         })
         .then(response => {
-          const url = response[0].url
+          let url = response[0].url
           const params = response[0].params
           const ret = [];
           
@@ -278,23 +285,32 @@ export class AppService {
             // delete from DB and redis !!!
             // this.deleteLink({id: response[0].id}); // don't delete from DB keep it there
             this.redisUtils.clearKey(response[0]);
-            return "";
+            return { reRouteurl : "" , redirectedLink: null };
+            // return "";
           }
 
           this.redisUtils.setKey(response[0]); 
 
           if(params == null){
-            return url;
+            return { reRouteurl : url , redirectedLink: null };
+            // return url;
           }else {
             Object.keys(params).forEach(function(d) {
               ret.push(encodeURIComponent(d) + '=' + encodeURIComponent(params[d]));
             })
-            return `${url}?${ret.join('&')}` || '';
+
+            // check if url already has query params
+            const queryParams = new URL(url).searchParams;
+            url = ((queryParams.toString() === "") ? `${url}?${ret.join('&')}` || '' : `${url}&${ret.join('&')}` || '');
+
+            return { reRouteurl : url , redirectedLink:response[0] };
+            // return `${url}?${ret.join('&')}` || '';
           }
         })
         .catch(err => {
           this.telemetryService.sendEvent(this.configService.get<string>('POSTHOG_DISTINCT_KEY'), "Exception in getLinkFromHashIdOrCustomHashId query", {error: err.message})
-          return '';
+          return { reRouteurl : "" , redirectedLink: null };
+          // return '';
         });
     }
 }
diff --git a/apps/api/src/app/interceptors/addROToResponseInterceptor.ts b/apps/api/src/app/interceptors/addROToResponseInterceptor.ts
index 0b31ce59..10cd34f4 100644
--- a/apps/api/src/app/interceptors/addROToResponseInterceptor.ts
+++ b/apps/api/src/app/interceptors/addROToResponseInterceptor.ts
@@ -43,7 +43,7 @@ import { URLSearchParams } from 'url';
 
           this.telemetryService.sendEvent(
             this.configService.get<string>("POSTHOG_DISTINCT_KEY"),
-            `${url} Execution Time`,
+            `Endpoint accessed`, 
             {
               routeName: name,
               executionTime: `${Date.now() - now}ms`,