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copywriting-and-brandVoice.md

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Copywriting & brand voice

My role(s): Community Manager & Social Media Manager

My work at Microsoft was about guiding users to relevant solutions with clear and compelling copy.

I started at Microsoft as a Community Manager, where I engaged with audiences 1-to-1 on Twitter & Facebook. See the writing style guide I built for Office SMB below.

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The examples below show a range of voices, from the playful Office friend to the encouraging Office 365 colleague to the inspiring Office Small Biz supporter.

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In my role as Social Media Manager, I took content from the IT Showcase team and amplified it over social media channels throughout Microsoft. It required an ability to determine the relevant information from a variety of sources and broadcast that knowledge in a sentence or two.

I won't claim to be an expert on Azure SQL Database, for example; my expertise is in understanding what an audience needs to know so that they want to find out more.

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