diff --git a/Makefile b/Makefile
index 205af4b6..27703582 100644
--- a/Makefile
+++ b/Makefile
@@ -2,7 +2,9 @@ VERSION := $(shell python -m setuptools_scm)
 HOSTNAME := $(shell hostname)
 S3_PREFIX := s3://rstudio-connect-downloads/connect/rsconnect-python
 
-BDIST_WHEEL := dist/rsconnect_python-$(VERSION)-py2.py3-none-any.whl
+PACKAGE_NAME := $(or $(PACKAGE_NAME), rsconnect_python)
+
+BDIST_WHEEL := dist/$(PACKAGE_NAME)-$(VERSION)-py2.py3-none-any.whl
 
 RUNNER = docker run \
   -it --rm \
diff --git a/pyproject.toml b/pyproject.toml
index 587add6b..61e0e2df 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,95 +1,8 @@
-[project]
-name = "rsconnect_python"
-description = "Python integration with Posit Connect"
-
-authors = [{ name = "Michael Marchetti", email = "mike@posit.co" }]
-license = { file = "LICENSE.md" }
-readme = { file = "README.md", content-type = "text/markdown" }
-requires-python = ">=3.8"
-
-dependencies = [
-    "typing-extensions>=4.8.0",
-    "pip>=10.0.0",
-    "semver>=2.0.0,<4.0.0",
-    "pyjwt>=2.4.0",
-    "click>=8.0.0",
-    "toml>=0.10; python_version < '3.11'"
-]
-
-dynamic = ["version"]
-
-[project.scripts]
-rsconnect = "rsconnect.main:cli"
-
-[project.optional-dependencies]
-test = [
-    "black==24.3.0",
-    "coverage",
-    "flake8-pyproject",
-    "flake8",
-    "httpretty",
-    "ipykernel",
-    "nbconvert",
-    "pyright",
-    "pytest-cov",
-    "pytest",
-    "setuptools>=61",
-    "setuptools_scm[toml]>=3.4",
-    "twine",
-    "types-Flask",
-]
-snowflake = ["snowflake-cli"]
-
-[project.urls]
-Repository = "http://github.com/posit-dev/rsconnect-python"
-Documentation = "https://docs.posit.co/rsconnect-python"
-
 [build-system]
-requires = ["setuptools>=61", "setuptools_scm[toml]>=3.4", "wheel"]
-
-[tool.distutils.bdist_wheel]
-universal = true
-
-[tool.black]
-line-length = 120
-
-[tool.coverage.run]
-omit = ["tests/*"]
-
-[tool.flake8]
-max_line_length = 120
-show_source = true
-exclude = [".git", ".venv", ".venv2", ".venv3", "__pycache__", ".cache"]
-
-# The following codes are ignored so that `flake8` plays nicer with how `black`
-# likes to format:
-# - E203: whitespace before ':'
-# - E231: missing whitespace after ',', ';', or ':'
-# - E302: expected 2 blank lines, found 0
-#
-# ref:
-# https://pycodestyle.readthedocs.io/en/latest/intro.html#error-codes
-#
-extend_ignore = ["E203", "E231", "E302"]
-per-file-ignores = ["tests/test_metadata.py: E501"]
-
-[tool.setuptools]
-packages = ["rsconnect"]
-
-[tool.setuptools_scm]
-write_to = "rsconnect/version.py"
-
-[tool.setuptools.package-data]
-rsconnect = ["py.typed"]
-
-[tool.pytest.ini_options]
-markers = ["vetiver: tests for vetiver"]
-addopts = """
-    --ignore=tests/testdata
-"""
+requires = [
+  "setuptools>=61",
+  "wheel",
+  "setuptools_scm[toml]>=3.4",
+]
 
-[tool.pyright]
-typeCheckingMode = "strict"
-reportPrivateUsage = "none"
-reportUnnecessaryIsInstance = "none"
-reportUnnecessaryComparison = "none"
+build-backend = "setuptools.build_meta"
diff --git a/setup.py b/setup.py
index 60684932..533d480a 100644
--- a/setup.py
+++ b/setup.py
@@ -1,3 +1,89 @@
-from setuptools import setup
+#!/usr/bin/env python
+import os
 
-setup()
+from setuptools import find_packages, setup
+
+# Allow overriding the package name via $PACKAGE_NAME
+PACKAGE_NAME = os.environ.get("PACKAGE_NAME", "rsconnect_python")
+
+# Pull in your README as the long description
+with open("README.md", encoding="utf-8") as f:
+    long_description = f.read()
+
+setup(
+    # -- identity --
+    name=PACKAGE_NAME,
+    use_scm_version={"write_to": "rsconnect/version.py"},
+    setup_requires=["setuptools_scm[toml]>=3.4"],
+
+    # -- metadata --
+    description="Python integration with Posit Connect",
+    long_description=long_description,
+    long_description_content_type="text/markdown",
+    author="Michael Marchetti",
+    author_email="mike@posit.co",
+    license_file="LICENSE.md",
+    url="http://github.com/posit-dev/rsconnect-python",
+    project_urls={
+        "Repository": "http://github.com/posit-dev/rsconnect-python",
+        "Documentation": "https://docs.posit.co/rsconnect-python",
+    },
+    python_requires=">=3.8",
+
+    # -- packages & typing stub --
+    packages=find_packages(include=["rsconnect", "rsconnect.*"]),
+    include_package_data=True,
+    package_data={"rsconnect": ["py.typed"]},
+
+    # -- runtime dependencies --
+    install_requires=[
+        "typing-extensions>=4.8.0",
+        "pip>=10.0.0",
+        "semver>=2.0.0,<4.0.0",
+        "pyjwt>=2.4.0",
+        "click>=8.0.0",
+        "toml>=0.10; python_version < '3.11'",
+    ],
+
+    # -- extras --
+    extras_require={
+        "test": [
+            "black==24.3.0",
+            "coverage",
+            "flake8-pyproject",
+            "flake8",
+            "httpretty",
+            "ipykernel",
+            "nbconvert",
+            "pyright",
+            "pytest-cov",
+            "pytest",
+            "setuptools>=61",
+            "setuptools_scm[toml]>=3.4",
+            "twine",
+            "types-Flask",
+        ],
+        "snowflake": ["snowflake-cli"],
+    },
+
+    # -- console script entrypoint --
+    entry_points={
+        "console_scripts": [
+            "rsconnect=rsconnect.main:cli",
+        ],
+    },
+
+    # -- wheel config --
+    options={
+        "bdist_wheel": {"universal": True},
+    },
+
+    # -- classifiers (optional but recommended) --
+    classifiers=[
+        "Programming Language :: Python :: 3",
+        "License :: OSI Approved :: MIT License",
+        "Operating System :: OS Independent",
+    ],
+
+    zip_safe=False,
+)