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9 | 9 | <table class="table table-striped">
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10 | 10 | <tr>
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11 | 11 | <th style="width: 20%"> </th>
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12 |
| - <th style="width: 26%">Do it yourself</th> |
13 |
| - <th style="width: 26%">Consultant</th> |
14 |
| - <th style="width: 26%">Gruntwork</th> |
| 12 | + <th style="width: 26%; font-weight: bold;">Do it yourself</th> |
| 13 | + <th style="width: 26%; font-weight: bold;">Consultant</th> |
| 14 | + <th style="width: 26%; font-weight: bold;">Gruntwork</th> |
15 | 15 | </tr>
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16 | 16 | <tr>
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17 |
| - <th>Starting point</th> |
| 17 | + <th style="font-weight: bold;">Starting point</th> |
18 | 18 | <td>From scratch</td>
|
19 | 19 | <td>From scratch</td>
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20 |
| - <td>Leverage 3+ years and 300,000+ lines of battle-tested code proven in prod</td> |
| 20 | + <td>Leverage 3+ years and 350,000+ lines of battle-tested code proven in prod</td> |
21 | 21 | </tr>
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22 | 22 | <tr>
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23 |
| - <th>Time to launch</th> |
| 23 | + <th style="font-weight: bold;">Incentives</th> |
| 24 | + <td>Minimize investment of time</td> |
| 25 | + <td>Maximize billable hours</td> |
| 26 | + <td>Maximize utility from a reusable library of code</td> |
| 27 | + </tr> |
| 28 | + <tr> |
| 29 | + <th style="font-weight: bold;">Scope of work</th> |
| 30 | + <td>Varies depending on team knowledge and time available</td> |
| 31 | + <td>Varies depending on consultant knowledge and budget available</td> |
| 32 | + <td>End-to-end, modular architecture that fulfills the production-grade checklist</td> |
| 33 | + </tr> |
| 34 | + <tr> |
| 35 | + <th style="font-weight: bold;">Time to launch</th> |
24 | 36 | <td>3 – 12 months<br>(highly variable)</td>
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25 | 37 | <td>3 – 12 months<br>(highly variable)</td>
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26 | 38 | <td>1 – 5 days<br>(highly predictable)</td>
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27 | 39 | </tr>
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28 | 40 | <tr>
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29 |
| - <th>Monthly cost</th> |
| 41 | + <th style="font-weight: bold;">Monthly cost</th> |
30 | 42 | <td>$16,000 – $32,000 per month<br>(2 devs, $100k – $200k / year)</td>
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31 | 43 | <td>$32,000 – $64,000 per month<br>(2 devs, $100 – $200 / hour)</td>
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32 | 44 | <td>$790 – $1,240 per month</td>
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33 | 45 | </tr>
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34 | 46 | <tr>
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35 |
| - <th>Docs, tests</th> |
| 47 | + <th style="font-weight: bold;">Docs, tests</th> |
36 | 48 | <td>None</td>
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37 | 49 | <td>None</td>
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38 | 50 | <td>Thorough documentation and automated tests</td>
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39 | 51 | </tr>
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40 | 52 | <tr>
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41 |
| - <th>Maintenance</th> |
| 53 | + <th style="font-weight: bold;">Maintenance</th> |
42 | 54 | <td>None</td>
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43 | 55 | <td>None</td>
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44 | 56 | <td>On-going maintenance, updates, security patches</td>
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45 | 57 | </tr>
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46 | 58 | <tr>
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47 |
| - <th>Support</th> |
| 59 | + <th style="font-weight: bold;">Support</th> |
48 | 60 | <td>None</td>
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49 | 61 | <td>None</td>
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50 | 62 | <td>Commercial support</td>
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